
Psychological insights in service of our planet
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 45 | Founded | 4 years ago | Last Issue | 5 days ago |
| Active | |||||

Guiding brands to have the courage to attune to their people at Sustainable Brands in 2022
Subscribe now
Not long ago in a leadership meeting, a senior executive asked a question I have heard some version of for most of my career. “But do...
London. Dan Kitwood/Getty Images
Last week, the UK recorded its hottest May day in history. Kew Gardens hit 35.1 degrees Celsius, breaking a record that had stood since 1922, and breaking it twice in the span of two days. Platforms on the...
our anxiety, ambivalence and aspirations come together in moments where we feel betrayed and confused. the medicine is coming together in conversations. Brands have an opportunity to step up and offer that.
Welcome to Becoming Guides. I’m...
Billie Eilish sharing her take on eating meat.
Welcome to Becoming Guides. I am glad you are here. Please subscribe, share and join as a paid contributor. Less than 2% of this Substack have paid subscriptions. Each contribution matters no...
This week’s Becoming Guides reposts an essay I wrote back in 2015 for the Pacific Standard Magazine. Given that excellent publication wound down several years ago, I trust it’s OK to reshare, given I wrote it. In any case, I am sorry to say...
Subscribers, engagement, traffic and sponsorship for Becoming Guides.
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
How this newsletter ranks in the official Substack charts.
| #158 | |
| #177 |
The writers behind this newsletter.
I'm an environmental / climate psychologist / strategist who believes that people care far more deeply about the planet than our actions might suggest. Book forthcoming, "So You Want to Change the World?" (Viking 2027).
You can find recent issues that have been published by Becoming Guides on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
To see how many people subscribe to Becoming Guides, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
Newsletter advertising can be extremely effective when it's done right. Before you pitch Becoming Guides as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Becoming Guides using the contact information provided and ask for a copy of their media kit.
Scroll up to where it says Related Newsletters to see other publications like Becoming Guides. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.