
The newsletter for watch collectors. Recs on what to buy (and not to). From a former Hodinkee editor.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 464 | Founded | 7 years ago | Last Issue | 7 days ago |
| Active | |||||

A collector's guide to the Porsche Design–IWC Ocean 2000.
Good morning. If you recall our discussion about boomer watches, you’ll be glad to know Bloomberg is now talking about “boomer art”:
More dealers on the watches sitting in stock—simple Langes, early Speedmasters, and why a 'naked' Datejust scares buyers. (Plus, tariffs.)
A few months ago, I ran a piece about what vintage dealers can’t sell right now. It’s one of the mor...
The late watchmaker Derek Pratt didn’t even have a Wikipedia page in January 2025. His daughter, Mary Pratt, wanted to change that.
Pratt (1938–2009) was a British watchmaker, known in collecting circles for his work with Urban Jürgensen...
Plus: a Rolex sales associate talks, Lorier's new era, and the best watch-brand creator partnership yet.
Good morning. I’m on an Amtrak train heading out of New York. I left from Moynihan Train Hall, which opened in 2021. A lovely Art Deco...
Today’s guest is an explorer, attorney, writer, and watch collector. He’s been on five dives to the Titanic, and led the expedition that recovered the Apollo engines that launched men to the Moon. He’s a member of The Explorers Club, the so...
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The writers behind this newsletter.
Writing the newsletter for watch collectors and insiders, including what to buy (and what not to). Former editor at Hodinkee, also in GQ, Sotheby's, etc. Mostly vintage.
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