
The newsletter for watch collectors. Recs on what to buy (and not to). From a former Hodinkee editor.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 437 | Founded | 7 years ago | Last Issue | 5 days ago |
| Active | |||||

How to search, how to deal, and how to not lose your shirt on a vintage Mido.
This is the latest How To, which has become a signature series. Paid subscribers can read or listen to previous editions:
Free newsletter today. I’m trying something new this weekend: “The Ref.” A short, weekly story about a sometimes-forgotten watch or moment in history worth knowing. Sunday morning feels like the perfect time to step away from the feed, if o...
Why more brands need to find their version of Christopher Nolan's 'Batman,' where did all the dive watches go, and watchmaking's Four Families.
Welcome to 10 Takes. I often write newsletter bits that are cut for space or that are seeds of...
How to double a watch's price in 6 months, + the April Unpolished recap.
It kinda seems like all anyone wants to talk about is prices.
The wrong lesson to learn from the indie boom; the return of the desk clock; Chicago events; a visit to Gregory Proz.
Good morning. I helped organize a small get-together in Chicago last week. We didn’t promote it much, and I got a bunch o...
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Where Unpolished Watches ranks on Google, and how much search traffic it brings in.
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How this newsletter ranks in the official Substack charts.
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The writers behind this newsletter.
Not here, follow/subscribe: substack.com/@tonytraina
Writing the newsletter for watch collectors and insiders, including what to buy (and what not to). Former editor at Hodinkee, also in GQ, Sotheby's, etc. Mostly vintage.
I enjoy watches, and write about the intersection of watch collecting, philosophy and psychology. ‘SDC Weekly’ (separate section, same Substack) is a newsletter published every week. See “links” in my profile to find the newsletter!
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