
The newsletter for watch collectors. Recs on what to buy (and not to). From a former Hodinkee editor.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 455 | Founded | 7 years ago | Last Issue | 6 days ago |
| Active | |||||

And a few EZM1s you can actually buy right now.
The latest YouTube video, about watches I’d actually buy at retail is up now. Watch it here.
In today’s email: The Swiss don’t know how to name their conglomerates; your chance at a nice Longines 13ZN; William Massena on why “it’s much easier to sell a watch at $100k than 10 watches at $10,000.”
📆 I hope to see many of you at th...
Before we get to the story of American watchmaking as a story of the American spirit—good, bad, and always enterprising:
🎁 Care package for paid subscribers. If you pay for this newsletter (thank you!), a July 4 gift: Get a free Unpolishe...
Happy July. Before we get to today’s Real Review: I enjoyed author Gary Shteyngart’s discussion of watches in the latest episode of the Ezra Klein Show, beginning right around here. Gary’s larger “project” is about appreciating beauty and l...
Walking into Artifact New York is like entering a museum without any guide or placards. There’s a sense that all 3,000+ pieces in its archive have been thoughtfully chosen by co-founder Hugh Mo Jr. But for most of us who don’t know much abo...
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How this newsletter ranks in the official Substack charts.
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The writers behind this newsletter.
Writing the newsletter for watch collectors and insiders, including what to buy (and what not to). Former editor at Hodinkee, also in GQ, Sotheby's, etc. Mostly vintage.
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