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Unpolished Watches

Tony Traina
Thousands of paid subscribers

The newsletter for watch collectors. Recs on what to buy (and not to). From a former Hodinkee editor.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues455Founded7 years agoLast Issue6 days ago
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Latest Issues

The Most Sinn of All Sinns | Ref. 07

And a few EZM1s you can actually buy right now.

The latest YouTube video, about watches I’d actually buy at retail is up now. Watch it here.

6 days ago
42
24
Paid

The Boomer Watch Is On Sale

In today’s email: The Swiss don’t know how to name their conglomerates; your chance at a nice Longines 13ZN; William Massena on why “it’s much easier to sell a watch at $100k than 10 watches at $10,000.”

📆 I hope to see many of you at th...

10 days ago
58
42

A Very American Way to Lose an Industry | Ref. 06

Before we get to the story of American watchmaking as a story of the American spirit—good, bad, and always enterprising:

🎁 Care package for paid subscribers. If you pay for this newsletter (thank you!), a July 4 gift: Get a free Unpolishe...

16 days ago
42
33

Real Review | Ming Polymesh and 'Add to Cart' Innovation

Happy July. Before we get to today’s Real Review: I enjoyed author Gary Shteyngart’s discussion of watches in the latest episode of the Ezra Klein Show, beginning right around here. Gary’s larger “project” is about appreciating beauty and l...

18 days ago
45
29

The Countdown | An Archivist Who Doesn't Stop at Watches

Walking into Artifact New York is like entering a museum without any guide or placards. There’s a sense that all 3,000+ pieces in its archive have been thoughtfully chosen by co-founder Hugh Mo Jr. But for most of us who don’t know much abo...

22 days ago
51
6

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  • Tony Traina

    Writing the newsletter for watch collectors and insiders, including what to buy (and what not to). Former editor at Hodinkee, also in GQ, Sotheby's, etc. Mostly vintage.

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