How we research, measure, and evaluate AI products.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 82 | Founded | 4 years ago | Last Issue | 4 days ago |
| Active | |||||
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saeidehbakhshi.substack.comLatest Issues
The Wrong Ambition for Synthetic Users
MODELS OF PEOPLE · 06
I’ve written quite a bit about models of people, synthetic users, and, most recently, digital twins. If you’ve read those pieces, you probably think I’m against the whole idea of simulation. I’m not. I’m actually very...
Are Digital Twins Worth It?
What it takes to validate them for research, and when they're worth using.
MODELS OF PEOPLE · 05
You Can Become a Better Researcher and Still Become Less Necessary
I get asked about the future of user research all the time. Should I learn to code? Move into product management, design, or data science? Which research skills will still matter?
My answer is: I don’t know. And I’m skeptical of anyone who...
How to Build and Use an LLM Grader for Qualitative Analysis
An eight-dimension quality framework, an example using real interviews, and a grader you can use on your own research.
AI EVALS · 07
Easy to Undo May Matter More Than Easy to Do
RESEARCH · 43
We’ve spent decades making technology easier to use. Fewer steps, faster completion, less effort. AI agents take that ambition further: tell the system what you want, and let it handle the rest.
But we risk making it rema...
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I write about how AI is changing the way we think, understand people, and evaluate products and systems. Views are my own.
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