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The Retroist

Retroist

A Retro Podcast, Blog, and Newsletter.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues1571SubscribersRead retroist.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Retroist Goonies Podcast

The Retroist Podcast is back with an episode I promised to release during my first year of the podcast, The Goonies. On this episode, my first of the new season, I am happy to finally have covered this classic and beloved film.

a month ago
13
1

Remaking and Simplifying the McDonald's Menu

Ever since my mom took me to my first McDonald’s, I’ve been fascinated by fast food. Sure, I enjoy a good burger or fried chicken sandwich as much as anyone, but what really intrigues me is how these places operate. How do they improve inte...

a month ago
37
23

Why did Wendy's fire the "Where's the Beef?" Lady?

Recently I wrote about the Wendy’s SuperBar. The SuperBar was Wendy’s reaction to dwindling sales, which had been inflated by an ad campaign that took America by storm, “Where’s the Beef?” In a series of commercials and print ads, octogenar...

a month ago
36
5

Package Design and Brand Identity: 38 Case Studies of Strategic Imagery for the Marketplace

A few decades ago, I found myself on a message board for Transformers fans. In one of the threads, someone mentioned a book that had a two-page spread featuring the iconic packaging of the Transformers toys from Hasbro. The book was called ...

2 months ago
38
6

Authors

The writers behind this newsletter.

  • Retroist

    I host the Retroist Podcast and write the Retroist, which focuses on nostalgia. I like slightly old stuff. I have typo problems

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