Rewire Your Mind
Jelena VeselinovicObservations that don’t fit. A little marketing, some philosophy, and a whole lot of weird.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 45 | Founded | a year ago | Last Issue | a month ago |
| Active | |||||
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rewireurmind.substack.comLatest Issues
Are We There Yet?
In the summer of 79 AD, a library died in the most unusual way a library can die. It survived.
The villa stood on the coast at Herculaneum, a few miles from Pompeii, and held something like eighteen hundred scrolls. When Vesuvius erupted,...
Under My Skin
My AI understands me better than my husband does.
Yes, I said it. And no, I am not complaining about my marriage. In his defense, he is not in my head.
The AI is.
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Distinctive, Like Everybody Else
We spend our careers building brands to be distinctive. It is the closest thing this discipline has to a first commandment: be recognizable, be ownable, be unmistakably you. We fight legal wars over shades of color. We trademark sounds.
Th...
Built to (not) last
When Antoni Gaudí took on the Sagrada Família in 1883, he knew something we have forgotten how to know. He knew he would be dead for generations before it was finished, if it was ever finished at all. He drew and modeled and carved for hand...
The Empty Brand
Somewhere this week, a brand team is sitting in a workshop, filling a brand with meaning. There is a pyramid on the screen. There is an “essence” at the top of it. There are personality sliders: authentic but aspirational, playful but premi...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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