
Real talk for founders and business rebels. No BS, no safe spaces—just raw lessons, tough love, and what actually works in for owners and founders. If you’re afraid of honest feedback, keep scrolling. If you’re ready to hunt for real content, subscribe.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 44 | Founded | a year ago | Last Issue | 3 days ago |
| Active | |||||

This might actually make some of you angry, but I think it’s important enough to risk it.
I’m a country boy from South Dakota, so my default is to keep things simple and sometimes a little too blunt.
Too many people are letting AI do the...
Most businesses right now have a bit of a “wild west” AI environment.
Agents are being deployed across teams—lending, fraud, member service, marketing—often with good intent and real productivity gains.
But not always with clear ow...
AI is now part of how we work and how we write. If you are using tools like Copilot, Gemini, Perplexity, or any other frontier model, you are already letting AI touch your ideas, your workflows, or your decisions.
Most people stop t...
AI is here. It’s not going away. So now what?
Your favorite AI isn’t just fixing your writing—it’s also collecting your data, your clients’ data, and maybe even your biggest secrets.
Today, I’m writing about AI and that’s not much different than what I usually write about. But this is...
Subscribers, engagement, traffic and sponsorship for The "First Principled" Founder.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
50 years battling to make amazing business happen with relentless first principles and entrepreneurial instinct. Farmer, rancher, fintech disruptor, serial entrepreneur, and non-profit leader driving brutal clarity, execution, and lasting innovation.
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