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Rollout Roundup

olivia

You've heard of music critics, but let me be the first to introduce you to marketing rollout critics.

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Substack
PricingOnly free issuesPublishesWeekly
Issues125Founded6 years agoLast Issue20 days ago
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Latest Issues

From Taylor Swift to Drake, why are rollouts getting so short?

Taylor Swift announced her new single with less than a week to spare. Drake’s “Quebec” hastily came out on YouTube within a few days of it’s trending on TikTok. Are rollout timelines getting shorter? Is this because of audience’s short atte...

20 days ago

Marketing Moves You Might Be Missing, Leaving Fans on The Table

I’m baaaack! In case you missed it, I’ve been publishing my music marketing takes on Forbes. But I love Substack so I’m recommitting to this column. Once a week minimum, and you can hold me to that. Feel free to bitch and moan in my Instagr...

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How Justin Bieber Can Maximize The Coachella Hype Beyond A Tour Announcement

What do you do when you’re headlining the biggest festival in the world, rumored to be paid a previously unmatched sum of money for your set, and everyone else in your position is going all in on production?

You strip it down.

Jus...

6 months ago
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How to Create a Binge-Worthy Signature Series on Social

If you’ve been posting consistently and still feel like your content isn’t sticking, the problem probably is may not be your frequency — it’s probably your format.

The accounts that win on social aren’t just posting often. They’re posting...

6 months ago
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How I'd Grow Your Socials From 0 to 10,000

So you want to grow your socials…

Of course you do. Who wouldn’t! That’s probably why you’re getting this email. But not everyone knows how much an agency partner can help with this. A lot of people think of social media agencies as bi...

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  • olivia

    Social Media Marketing Strategist at @amethystcollab.

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