Rollout Roundup
oliviaYou've heard of music critics, but let me be the first to introduce you to marketing rollout critics.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 96 | Subscribers | Read | rolloutroundup.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Fan Page Frenzy
I’m finally ready to weigh in on the conversation that has the music industry in a chokehold. After taking to Instagram Story to debunk one too many “exposés” on fan account marketing, I received the below DM from Imani (shoutout to her):
Rollout Roundup: Breaking Down This Week’s Best Rollouts 10.17.25
Hi! If you’re new here, thanks for reading! My name is Olivia, and I own entertainment marketing company Amethyst Collab, where I work with artists and entertainers on creative rollout strategies with a focus on social media and digital mar...
Rollout Roundup: Breaking Down This Week’s Best Rollouts 10.9.25
Hi! If you’re new here, thanks for reading! My name is Olivia, and I own entertainment marketing company Amethyst Collab, where I work with artists and entertainers on creative rollout strategies with a focus on social media and digital mar...
Beef as Business Model: When Drama Becomes a Marketing Strategy
Drake and Kendrick Lamar’s 2024 war didn’t just break the internet—it broke records. “Not Like Us” became Kendrick’s biggest solo hit ever. Drake’s responses racked up hundreds of millions of streams. Both artists saw their entire catalogs ...
Authors
The writers behind this newsletter.
Social Media Marketing Strategist at @amethystcollab.
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