Reletter
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Run of Show

Maya Seshadri

For multi-hyphenate creatives who are finally ready to tell their own story. Essays on the career behind the craft, the work behind the work, and what it actually takes to build a creative career at the intersections.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues46Foundeda year agoLast Issue3 days ago
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mayaseshadri.substack.com
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Latest Issues

Not Every Brand Has Earned The Right To Host Events

Last week I swapped my role as event marketer behind the curtain for guest in the front row of four brand events: Hot Smart Rich x Forbes NYFW, Dreamforce, Pinterest Presents, and Create & Cultivate.

These events could not be more differen...

3 days ago
9

Taste Is Everything Right Now — And We're Overcomplicating It

Here’s what’s trending at brand activations right now — charm bars, tattoo artists, aura readers, AI photobooths, handwritten postcard stations. I’ve seen them so many times at industry events my eyes are starting to glaze over.

We’ve con...

17 days ago
18
1

How To Actually Get Hired in Events

I’m biased, but there’s never been a better time to be in the events and experiential industry — but first you have to get hired.

After years of unprecedented change, the momentum in the industry has never been louder. We felt the drastic...

a month ago
11

Will AI Brand Experiences Ever Get It Right?

As someone who builds brand experiences for technology companies daily, I’ve been watching how AI brands approach this work with intense curiosity — and no small amount of professional investment in getting it right.

So when OpenAI’s first...

2 months ago
7
1

Building A Visible Career In An Industry That Rewards Invisibility

I’ve built a career in an industry that rewards invisibility.

Stay behind the scenes. Make the event feel effortless. Wear all black so you blend in.

I’ve been told to be quiet, stay behind the curtain, don’t show stress or fear and smoot...

2 months ago
7
2

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  • Maya Seshadri

    Global Event Marketing Director at TikTok. Writing from the intersection of brand, design, hospitality, psychology, and operations. Just like all the best events.

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