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Run of Show

Maya Seshadri

Global Event Marketing Director at TikTok. Run of Show is for creatives building multi-hyphenate careers and for brands building more meaningful experiences.

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Substack
PricingOnly free issuesPublishesWeekly
Issues37Founded10 months agoLast Issue6 days ago
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Latest Issues

The Hidden Disciplines Behind Great Brand Events

For a long time, my version of the girlboss event producer looked a lot like Jennifer Lopez in The Wedding Planner.

If you know the opening scene, you know exactly what I mean: headset on, chic blue suit, emergency kit in hand, gliding thr...

6 days ago
4

Anthropic Didn't Discover That Events Matter. They Just Finally Put a Number on It.

Last week LinkedIn blew up over a job post in the events industry. I’ve never seen that happen.

Anthropic, a company literally building the future of AI, posted a Brand Event Lead position with a salary of $400k. The role wasn’t for a soft...

21 days ago
10
4

The Part of the Work That Doesn't Burn Out

Only one of us was still holding her breath. And it wasn’t her.

We were sitting under the Spanish sun, finally exhaling after six months of a grueling event calendar and six days onsite at Cannes Lions — fourteen-hour days, back to back. M...

a month ago
7
2

Creatives, We Need To Show The Work Behind The Work

I started training as a strategist long before anyone called me one.

It started in a dance studio when I was fifteen — not in the way you might expect. I started dancing when I was five. Training in different styles, performing on stage, g...

2 months ago
9

Creative Careers Aren’t Linear. Build From the Intersections.

One of the most confusing things about working in creative industries is how often your job doesn’t fit inside a single title.

In the span of a few hours you might review brand strategy, translate a product brief for a video editor, work w...

2 months ago
14
12

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  • Maya Seshadri

    Global Event Marketing Director at TikTok. Exploring the career identity and craft behind brand events and experiences.

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