Reletter
Artwork for Run of Show

Run of Show

Maya Seshadri

Global Event Marketing Director at TikTok. Run of Show is for creatives building multi-hyphenate careers and for brands building more meaningful experiences.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues40Foundeda year agoLast Issue7 days ago
Active

Read this Newsletter

mayaseshadri.substack.com
Artwork for Run of Show

Latest Issues

15 Genius Experiential Details That Hit At Cannes Lions 2026

I’m writing this from the Italian Dolomites, where my best friend and I are recovering from eight days working onsite at Cannes Lions. My team powered multiple spaces at the Carlton Hotel from 8am to 11pm daily. I was mostly stationed at th...

7 days ago
6

Everyone Goes to Cannes to See Creativity. Someone Has to Make It Happen.

“The tide is rising and the stage is sinking. We have the whole team down at the beach shoveling now.”

This was an actual text my team received from our agency partners at 1am, the night before we were set to open our beachfront space on t...

21 days ago
10
2

The Experiential Psychology of Color

We’re told not to judge a book by its cover. But in marketing, we’re doing exactly that — and so is every client, customer, and attendee who interacts with your brand.

Last weekend I spent hours wandering the halls of MoMA in New York. Lab...

a month ago
5

The Creative (Mostly Invisible) Specialists That Build Brand Events

For a long time, my version of the girlboss event producer looked a lot like Jennifer Lopez in The Wedding Planner.

If you know the opening scene, you know exactly what I mean: headset on, chic blue suit, emergency kit in hand, gliding thr...

2 months ago
7

Anthropic Didn't Discover That Events Matter. They Just Finally Put a Number on It.

Last week LinkedIn blew up over a job post in the events industry. I’ve never seen that happen.

Anthropic, a company literally building the future of AI, posted a Brand Event Lead position with a salary of $400k. The role wasn’t for a soft...

2 months ago
10
4

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Run of Show.

SubscribersEngagement70Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Maya Seshadri

    Global Event Marketing Director at TikTok. Run of Show explores the career identity of an event producer and the craft of an experiential marketer. For those who believe how you make something is just as important as what you make.

  • Frequently Asked Questions

    How can I access the email archive for Run of Show?

    You can find recent issues that have been published by Run of Show on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Run of Show have?

    To see how many people subscribe to Run of Show, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Run of Show?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Run of Show as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Run of Show?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Run of Show using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Run of Show?

    Scroll up to where it says Related Newsletters to see other publications like Run of Show. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Run of Show?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.