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Run of Show

Maya Seshadri

For multi-hyphenate creatives who are finally ready to tell their own story. Essays on the career behind the craft, the work behind the work, and what it actually takes to build a creative career at the intersections.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues49Foundeda year agoLast Issue4 days ago
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mayaseshadri.substack.com
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Latest Issues

Brands Are Only as Strong as the Creatives Behind Them

I sometimes feel like I know the identity of the brand I’m creating for better than I know my own taste.

It’s a frightening confession for any creative, especially as AI floods every moodboard. And yet it’s a natural occupational hazard in...

4 days ago
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4 Ways To Design Spaces That Move People

Would you believe that one of the biggest industry events in advertising is hosted in an abandoned, dilapidated mall? Yes, I’m talking about Advertising Week New York.

If you’ve ever had the pleasure of walking through the PENN District Ma...

18 days ago
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The Event Marketer’s Anti-Marketing Creative Practice

For years I didn’t think of myself as a good student, and I struggled to call myself a creative. When I entered the marketing industry, designers pulled references out of their back pockets and strategists cited campaigns like they’d memori...

a month ago
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Not Every Brand Has Earned The Right To Host Events

Last week I swapped my role as event marketer behind the curtain for guest in the front row of four brand events: Hot Smart Rich x Forbes NYFW, Dreamforce, Pinterest Presents, and Create & Cultivate.

These events could not be more differen...

2 months ago
15
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Taste Is Everything Right Now — And We're Overcomplicating It

Here’s what’s trending at brand activations right now — charm bars, tattoo artists, aura readers, AI photobooths, handwritten postcard stations. I’ve seen them so many times at industry events my eyes are starting to glaze over.

We’ve con...

2 months ago
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  • Maya Seshadri

    Experiential marketer at TikTok. Writing from the intersection of brand, design, hospitality, psychology, and operations. Just like all the best events.

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