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Upward Growth Substack

Ryan Peterson

Market intelligence for companies competing in the health plan market.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues76Founded2 years agoLast Issue5 days ago
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Latest Issues

Three Things MedPAC Just Told Congress That Will Change What Health Plans Buy

Upward Growth is a health plan market advisory firm. Our weekly newsletter covers payor market strategy, regulatory shifts, and go-to-market insights for health tech vendors, investors, provider organizations, and consultancies competing in...

5 days ago
6

The 2027 Star Ratings Tripled the Weight of Member Experience. Here's What That Changes About Selling to Health Plans.

Why every health tech vendor that touches a member is now in the Stars math.

Upward Growth is a health plan market advisory firm. Our weekly newsletter covers payor market strategy, regulatory shifts, and go-to-market insights for health t...

12 days ago
10
Paid

Clover v. HHS Is Not Just Another Star Ratings Lawsuit. Here's Why It Matters Even If You Don't Live in Stars.

Upward Growth is a health plan market advisory firm. Our weekly newsletter covers payor market strategy, regulatory shifts, and go-to-market insights for health tech vendors, investors, provider organizations, and consultancies competing in...

19 days ago
10

What Health Plans Are Actually Evaluating When You Pitch Outcomes

Plans are out of patience for pitches that don't match how they actually buy. Three calculations are running underneath every pitch, and your product isn't one of them.

Upward Growth provides health tech leaders with the playbooks and proo...

a month ago
22
Paid

Five Health Plan Postures to Understand During the 2026 ACA Shakeout

Upward Growth provides health tech leaders with the playbooks and proof to transform complex markets into real growth. Each week, we deliver clear, practical strategies on positioning, messaging, and growth, so leaders can close enterprise...

a month ago
5
2

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  • Ryan Peterson

    Principal at Upward Growth, a health plan market advisory firm. Nearly 15 years helping health tech companies sell to health plans. This newsletter covers payor market strategy, CMS regulatory shifts, and the dynamics shaping how health plans buy.

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