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Upward Growth Substack

Ryan Peterson, Andrew Tsang

Market intelligence for companies competing in the health plan market.

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Substack
PricingFreemiumPublishesWeekly
Issues81Founded2 years agoLast Issue7 days ago
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Latest Issues

CMS Just Set the Template for the Next High-Cost Specialty Category. GLP-1 Is the First Test Case.

A new CMS demonstration is reshaping how your buyer thinks about 2027 coverage decisions, across every line of business.

Upward Growth is a health plan market advisory firm. Our weekly newsletter covers payor market strategy, regulatory sh...

7 days ago
30
Paid

One Year Into OBBBA, the Medicaid Market Is Repriced. Here's What Changed.

One federal law, three markets absorbing it three different ways. What each is producing for members, providers, plans, and vendors.

Upward Growth is a health plan market advisory firm. Our weekly newsletter covers payor market strategy, r...

14 days ago
19
Paid

What the Failed Elevance-Louisiana Blue Deal Still Explains About Blues Consolidation in 2026

Upward Growth is a health plan market advisory firm. Our weekly newsletter covers payor market strategy, regulatory shifts, and go-to-market insights for health tech vendors, investors, provider organizations, and consultancies competing in...

21 days ago
9

What the ACCESS Model Signals About Where CMS Wants Outcome-Based Chronic Care to Go

Upward Growth is a health plan market advisory firm. Our weekly newsletter covers payor market strategy, regulatory shifts, and go-to-market insights for health tech vendors, investors, provider organizations, and consultancies competing in...

a month ago
17

Early 2026 Hit Medicare Advantage, Medicaid, ACA, and Employer Coverage. Health Plans Are Absorbing It All at Once.

Upward Growth is a health plan market advisory firm. Our weekly newsletter covers payor market strategy, regulatory shifts, and go-to-market insights for health tech vendors, investors, provider organizations, and consultancies competing in...

a month ago
16

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  • Ryan Peterson

    Principal at Upward Growth, a health plan market advisory firm. Nearly 15 years helping health tech companies sell to health plans. This newsletter covers payor market strategy, CMS regulatory shifts, and the dynamics shaping how health plans buy.

  • Andrew Tsang

    Real Estate Novelist and recovering healthcare consultant writing about economics, strategy, operations, culture, philosophy, and self-discovery through the lens of the healthcare industry.

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