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SABAEN

Independent olfactory market analysis.

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Issues6Founded7 months agoLast Issue2 months ago
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Latest Issues

The Hollow Perfume Boom

Photo by COPPERTIST WU on Unsplash…

Everyone in fragrance can feel the boom. Walk any retailer or scroll any feed, and the number of new perfumes is hard to miss. Yet it arrived only recently. For two decades the annual product launch coun...

2 months ago
21
7

Who Will Own Fragrance?

Photo by GR Stocks on Unsplash

On a Thursday evening in late May 2026, an adviser working on a major beauty merger sent a message containing a single skull emoji. It meant the deal was dead. Estée Lauder and Puig had spent months building...

4 months ago
13
2

Sustainable Fragrance Has a Volume Problem

Photo by Fulvio Ciccolo on Unsplash

At Paris Packaging Week in early February, Chanel collected an Innovation Award for the redesigned Chance Eau Splendide bottle. After three years and roughly ten industrial partners, the zinc-alloy cap a...

5 months ago
3

What the War in Iran Means for the Fragrance Industry

Photo by Ioannis Xenidis on Unsplash

Petroleum in every bottle

On March 2, Iran’s authorities closed the Strait of Hormuz to commercial shipping. Within days, tanker traffic through the Strait dropped 97% below normal. Brent crude sur...

6 months ago
9
1

Record Season, Quiet Warnings

Photo by Debby Hudson on Unsplash

Five Billion and a Warning

February’s earnings season delivered the fragrance industry’s strongest results in years. Puig posted record revenue of €5.04 billion, up 7.8% like-for-like, with three of it...

7 months ago
6

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    Independent olfactory market analysis.

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