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SERVING HOT TAKES ON POPULAR CULTURE, FITNESS, WELLBEING AND SWEAT CULTURE. SYNTHESIZING THE ZEITGEIST VIA A WEEKLY ESSAY.

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Substack
PricingFreemiumPublishesWeekly
Issues54Foundeda year agoLast Issue8 days ago
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Latest Issues

Running will never be Fashion with a capital F

Hello from the Healf summit in London, which is effectively the UK’s answer to SXSW but for wellbeing. I started my day with Andrew Huberman and ended it at Harry Styles with Nike. My Instagram feed, meanwhile, is filled with World Cup cont...

8 days ago
17
9

New face, new body, new skin... new you?

Hello everyone. A guy I once vaguely knew popped up on my Instagram feed this week and I barely recognised him. I was sitting at the breakfast counter in the Sommerro hotel in Oslo, and his face stopped my doomscroll in its tracks; there wa...

16 days ago
16
1

I'm no longer wearing black

Hello everyone. I’ve developed an allergy to wearing black. It started as a gradual hyper-sensitivity; a mild itch that wouldn’t quit. Then the full-blown reaction came—a sudden onset of metaphorical hives to 98 percent of my wardrobe. I wo...

23 days ago
48
13

Why does wellness matter?

Hello everyone. To all those who are new here, welcome! London is 10+ days into a 30+ celsius heatwave, so naturally I’ve spent a lot of time outside this past week. It’s made me think a lot about my personal wellbeing. With Mexico and Ariz...

a month ago
22
11

Runners turned into Mean Girls: Satisfy x Adidas

We went to the desert. Regina George went online.

Hello everyone. Here’s a headline I never thought I’d write. Runners turned into high school mean girls this week, unleashing a Burn Book of public criticism against Satisfy, the small but...

a month ago
107
73
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  • Grace Cook

    Salty: the publication decoding how fitness became culture. Modern life seen through sweat culture, running, style, hospitality, and consumer behaviour. By journalist Grace Cook. (Read me in the Financial Times, NY Times, WSJ, Vogue, etc.)

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