Sapna’s Stories
SapnaSharing the latest in retail and consumer news from myself and my colleagues
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 43 | Founded | 7 years ago | Last Issue | 5 years ago |
| Active | |||||
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sapna.substack.comLatest Issues
The End of Skinny Jeans and a Feature on Brooks Brothers
Hi all! Dropping my latest two stories here. One is on the potential start of a new “denim cycle” as loose-fit jeans pick up steam — could they become a hallmark of the post-pandemic look? https://www.nytimes.com/2021/04/15/business/denim-c...
As Mask Mandates Lift, Retail Workers Again Feel Vulnerable
Hi all, sharing my latest story here. I spoke with several people who work in retail in Texas and Mississippi to hear about their experiences on the job since their states repealed mask mandates. While the businesses mandate masks, it’s rar...
Paper Source bankruptcy and Ministry of Supply office clothing pivot
Hi all - hope you are doing as well as can be these days, and that we are seeing the light at the end of the tunnel. I wanted to share my latest two stories with you:
- The first is about Paper Source’s bankruptcy last week and how it...
Goodbye, Blazers; Hello, ‘Coatigans.’ Women Adjust Attire to Work at Home.
Hi all! Sharing my latest story… a fun one, about how the meaning of work clothes has shifted for many women during the course of the pandemic… perhaps for good: https://www.nytimes.com/2020/12/01/business/work-from-home-women-office-attire...
American Dream mall; Black Friday transformed
Hi all! Hope you had as good a Thanksgiving as possible in this wild year. Wanted to share a couple of stories I wrote— one from today on how Black Friday in 2020 was a “bleak Friday” in stores, and one from last week diving back into the A...
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Authors
The writers behind this newsletter.
I'm a business reporter at The New York Times, covering TikTok, emerging media companies and more.
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