Sarah's Newsletter
Sarah Krasnik BedellMy takes on the world of marketing, analytics, PLG, and being a professional human.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 29 | Subscribers | Read | sarahsnewsletter.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Marketing Attribution: A Guided Map for Success
If interested, find the recording of the talk below, initially prepared for PLGTM 2024.
A Webhook Love Story
Editorial note: it’s been a while since I’ve sent out a piece to you all. I’ve missed writing. My time has been deeply occupied by the many sweet marketing initiatives in the works at Prefect - one of which has been hiring. If interested in...
Group Assignment in a Frontend vs. Backend A/B Test
Growth is all about experimentation. Reforge has a program about it, companies have been launched around it, and leaders talk about it. How do you actually implement a successful experiment?
Guide to Anonymous Identity Resolution
This article would not be possible without learning from Nicholas Brown, Jonathan Yu, and other fantastic engineers at Prefect while building our own internal identity resolution system with Amplitude for user attribution. I write this from...
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Authors
The writers behind this newsletter.
GTM, analytics, builder, & advisor. Growth marketing @ Prefect, prev. lead data engineer @ Perpay. BA Johns Hopkins, MS Northwestern.
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