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Sarah's Newsletter

Sarah Krasnik Bedell

My takes on the world of marketing, analytics, PLG, and being a professional human.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues28SubscribersRead sarahsnewsletter.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

A Webhook Love Story

Editorial note: it’s been a while since I’ve sent out a piece to you all. I’ve missed writing. My time has been deeply occupied by the many sweet marketing initiatives in the works at Prefect - one of which has been hiring. If interested in...

22 days ago
9
0

Group Assignment in a Frontend vs. Backend A/B Test

Growth is all about experimentation. Reforge has a program about it, companies have been launched around it, and leaders talk about it. How do you actually implement a successful experiment?

8 months ago
5
2

Guide to Anonymous Identity Resolution

This article would not be possible without learning from Nicholas Brown, Jonathan Yu, and other fantastic engineers at Prefect while building our own internal identity resolution system with Amplitude for user attribution. I write this from...

9 months ago
7
1

On a Personal Note

This past year for me was an eventful learning experience and I’m so grateful for it. I’ve been a bit quiet lately, preparing for a few big changes coming up in 2023. So let’s dive right in.

a year ago
16
4

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Authors

The writers behind this newsletter.

  • Sarah Krasnik Bedell

    GTM, analytics, builder, & advisor. Growth marketing @ Prefect, prev. lead data engineer @ Perpay. BA Johns Hopkins, MS Northwestern.

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