Sarah's Newsletter
Sarah Krasnik BedellMy takes on the world of marketing, analytics, PLG, and being a professional human.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 33 | Founded | 4 years ago | Last Issue | 3 months ago |
| Active | |||||
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sarahsnewsletter.substack.comLatest Issues
AEO Starts as Awareness and Hides in the Organic
Five years ago, if you were building a product and you didn’t care about how you ranked on Google, you had a clearly naive approach to distribution. SEO wasn’t - and isn’t - an optional channel.
AEO (Answer Engine Optimization) is quickly...
Why I Built an Open Source AEO Tool
SEO is one part technical and one part content production; AEO (answer engine optimization) is much broader. LLMs serve up content from across the web, showing what content is considered high fidelity. To rank in ChatGPT’s answers, you have...
When is SEO a Meaningful Growth Strategy?
I've been thinking a lot about SEO lately - it obviously affects AEO (Answer Engine Optimization), but the two are often conflated. More so, when does SEO actually make a business-changing impact?
Here’s some rhetoric I’m seeing (exaggerat...
Building a Repeatable Signal-Based Outbound Motion
If you’re reading similar content as I am, your LinkedIn feed is probably overflowing with posts about signal-based warm outbound. It's the current darling of the B2B SaaS world, promising to transform your outbound motion from cold calls i...
Marketing Attribution: A Guided Map for Success
If interested, find the recording of the talk below, initially prepared for PLGTM 2024.
Alright, let's dive into the world of marketing attribution - a topic that's often misunderstood but absolutely crucial for any marketer looking...
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The writers behind this newsletter.
Growth, analytics, builder, & advisor. Growth @ Railway, and recovering data engineer. BA Johns Hopkins, MS Northwestern.
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