Schmatta
Leonora EpsteinSchmatta is a design newsletter that embraces all levels of design — we're highbrow, lowbrow, and unibrow. Paid subscribers are automatically entered into a monthly giveaway (a handpicked piece of decor).
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 136 | Subscribers | Read | schmattamag.com |
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Chart Rankings
How this newsletter ranks in the official Substack charts.
| #106 | |
| #50 |
Latest Issues
Recent posts by this newsletter. Browse the email archive.
February Giveaway: Loftie Lamp
###### Congrats to paid sub Jessie G. for winning last month’s giveaway: a Louis Poulsen lamp courtesy of Lumens.
New Guidelines From the Department of Decor Services
More quiet luxury; limitations on expensive cutlery.
My Most-Read Posts of 2025
I've got my own car, I'm popular.
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Other publications recommended by the authors of this newsletter.
Authors
The writers behind this newsletter.
Leonora Epstein is a design writer and editor and the co-author of X vs. Y: A Culture War, a Love Story.
Frequently Asked Questions
How can I access the email archive for Schmatta?
You can find recent issues that have been published by Schmatta on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Schmatta have?
To see how many people subscribe to Schmatta, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Schmatta?
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How much does it cost to sponsor a publication like Schmatta?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Schmatta using the contact information provided and ask for a copy of their media kit.
How can I find newsletters similar to Schmatta?
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How do I contact Schmatta?
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