The Real Signal - Housing + Real Estate + Macro
Scott ChoppinThe Real Signal is a weekly newsletter - curated and written by Scott Choppin - that highlights macroeconomic trends in the real estate market - focused on real estate development and investments. We are "signal from the noise" in real estate + macro.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 407 | Founded | 4 years ago | Last Issue | 12 days ago |
| Active | |||||
Read this Newsletter
therealsignal.substack.comLatest Issues
Austin and Phoenix Early Positive Recovery
Austin and Phoenix Early Positive Recovery
Scott Choppin Note: As late as 2025, I was calling Austin a three to five year recovery market. In August I wrote that it might come sooner. Now Jay Parsons has Austin rents turning positive, bar...
LA Permits Surge, Inland Empire Pulls Back
LA Permits Surge, Inland Empire Pulls Back
Scott Choppin Note: Los Angeles County permitted 12,718 apartment units (5+ unit buildings) January to August 2026, up 119% from last year. Orange County is up 30%. San Diego is down 27%, San Bern...
Apartment Demand Third Highest On Record
Plus: MF Delinquency: Concentrated In Peak-Market CMBS, and Riverside: Outlier In California Housing Supply Story
Apartment Demand Third Highest On Record
NMHC: Soft Near Term, Better In 6 to 12 Months
Plus: So Cal Aerospace: Dense Talent Compounds And US Manufacturing Growth In Uptrend
NMHC: Soft Near Term, Better In 6 to 12 Months
Class A Apartments Keep Tighter Caps As Class C Reopens
Plus: Job Hunters Without Degrees Have Best Run Ever And Biggest Wave Of Infrastructure Investment In US History
Class A Apartments Keep Tighter Caps As Class C Reopens
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Real Signal.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Frequently Asked Questions
How can I access the email archive for The Real Signal?
You can find recent issues that have been published by The Real Signal on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Real Signal have?
To see how many people subscribe to The Real Signal, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Real Signal?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Real Signal as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Real Signal?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Real Signal using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Real Signal?
Scroll up to where it says Related Newsletters to see other publications like The Real Signal. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Real Signal?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.