The Real Signal - Housing + Real Estate + Macro
Scott ChoppinThe Real Signal is a weekly newsletter - curated and written by Scott Choppin - that highlights macroeconomic trends in the real estate market - focused on real estate development and investments. We are "signal from the noise" in real estate + macro.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 390 | Founded | 3 years ago | Last Issue | 9 days ago |
| Active | |||||
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therealsignal.substack.comLatest Issues
The Labor Market Is Cracking. Some Rents Aren’t
The Labor Market Is Cracking. Some Rents Aren’t.
Scott Choppin Note:
The California jobs picture is turning. The household survey went clearly negative in 2026 even with a flat headline unemployment rate, which means employment is shrinki...
Multifamily Starts Drop To New Low
Multifamily Starts Drop To New Low And
Scott Choppin Note: I have written hear previously about the total collapse of the multifamily equity markets in Q1 2026, after IMN and NMHC (where there was cautious optimism at these conferences)....
More Jobs, More Renters: The Bullish Signal for Multifamily
Plus: Wage Growth Exceeds Rent Growth And Stability Returns To Apartment Markets
More Jobs, More Renters: The Bullish Signal for Multifamily
Yale Budget Lab: No AI Job Disruption In Last Three Years
Plus: Rent Growth Alone Won’t Save Development And Healthier BTR Performance Likely in 2026
Yale Budget Lab: No AI Job Disruption In Last Three Years
JPMorgan Fund Wind-Down Flags Lingering Multifamily Stress
Plus: Costco Model Needed For Multifamily And Multigenerational Household Median Income At $131,000
JPMorgan Fund Wind-Down Flags Lingering Multifamily Stress
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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