Scott "Matchmaker" Michaels
Scott “Matchmaker” MichaelsScott "Matchmaker" Michaels is a brand builder and football visionary on a mission to rebuild. He didn’t climb the corporate ladder — he built his own.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 334 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | |||||
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scottmatchmakermichaels.substack.co...Latest Issues
Leave the Nine-Year-Olds Alone
Nine years old.
Think about that age.
Primary school.
Baby teeth.
Parents packing the bag.
Kids losing water bottles.
Some still needing Mum or Dad when they wake up frightened at night.
English professional football looks at the...
Tony Mowbray: Football Is Still About People
I have met a lot of people in football.
Players.
Managers.
Agents.
Owners.
Executives.
Some impressed me.
Some were considerably less impressive once you got in the room with them.
Tony Mowbray was different.
I spent time with Tony...
Don’t Pay $20 Million for the Front Door
American soccer likes an entrance fee.
Pay the league.
Pay the lawyers.
Pay the stadium.
Pay the staff.
Then open the gates and hope somebody comes.
There may be another way.
Buy later.
Buy when somebody else needs a transaction.
B...
Football Clubs Have a Content Problem
Football clubs keep telling us they are becoming media companies.
They are not.
Most are becoming content factories.
That is different.
More social media managers.
More photographers.
More videographers.
More editors.
More agencies....
20. Vinai Venkatesham — Tottenham Hotspur
67/100 — The Inheritor
Tottenham Hotspur have already built almost everything required to behave like an elite football club.
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Authors
The writers behind this newsletter.
I explain power like a bloke in a pub who accidentally read the economic model. Football. Business. Culture. Britain.
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