Scott "Matchmaker" Michaels
Scott “Matchmaker” MichaelsScott "Matchmaker" Michaels is a brand builder and football visionary on a mission to rebuild. He didn’t climb the corporate ladder — he built his own.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 283 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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scottmatchmakermichaels.substack.co...Latest Issues
The Los Angeles Aztecs Are Looking For One Founding Shirt Partner
Most football clubs sell the front of their shirt.
We want to build something far more valuable.
The Los Angeles Aztecs are looking for one Founding Shirt Partner to join us as we bring one of the most iconic names in American soccer back...
My Heart Says Tony Mowbray. My Brain Says Dave Challinor.
I have supported Blackburn Rovers for nearly 40 years.
I’ve seen the title win.
I’ve seen European nights.
I’ve seen Shearer, Sutton, Tugay and players who understood what it meant to wear the shirt.
I’ve also seen enough bad decisions...
The World Cup Has Become A Rich Man’s Theme Park — And Football Should Be Ashamed
The World Cup used to feel like the one thing they couldn’t take from us.
The World Cup used to feel like the one thing they couldn’t take from us.
Why Los Angeles. Why Now. Why You.
Most people wait until something feels safe.
The problem is that by the time something feels safe, the opportunity has usually gone.
The best opportunities rarely arrive polished.
They arrive early.
They arrive uncertain.
They arrive b...
At 44, I’m Chasing Level 4
I am 44 years old.
I have ADHD.
I am dyslexic.
I left school at 15.
And even now, there are moments when that old voice still turns up.
You’re not clever enough.
You’re not polished enough.
You don’t belong in the room.
I have spent...
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Authors
The writers behind this newsletter.
Working-class systems thinker. Football. Power. Men. AI. Culture. 20 years inside the machine. Backroom Saint.
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