Scott "Matchmaker" Michaels
Scott “Matchmaker” MichaelsScott "Matchmaker" Michaels is a brand builder and football visionary on a mission to rebuild. He didn’t climb the corporate ladder — he built his own.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 317 | Founded | 3 years ago | Last Issue | 3 days ago |
| Active | |||||
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Every Dream Has Its Season
For the last five years, football was my life.
Not just watching it.
Living it.
Writing about it.
Fighting for it.
I was fighting for the belief that football should belong to the people who built it, not just the people who profit fro...
Scotland Doesn’t Need to Copy England. It Needs to Copy Uruguay.
Scotland does not have a population problem.
It has an identity problem.
That sounds harsh.
Good.
Because Scottish football has spent decades explaining failure before the ball is even kicked.
We’re too small.
We don’t have enough pla...
Scotland Didn’t Go Out Because They Were Worth Less. They Went Out Because Their System Was.
Scotland’s World Cup ended exactly how too many Scottish tournaments have ended.
Not with humiliation.
With frustration.
One win.
Two defeats.
One goal scored.
Four conceded.
Third in Group C behind Brazil and Morocco.
The numbers t...
Hairbond Is The Best Thing I Have Ever Done Professionally
Hairbond is the best thing I have ever done professionally.
Not the easiest thing.
Not the smoothest journey.
Not the thing that always gave back what I put into it.
But the best.
Because Hairbond was never built from a spreadsheet.
I...
The Handshake Nobody Owes
Before the police investigate, the internet investigates.
Before a jury hears evidence, social media hears rumours.
Before a verdict arrives, a sentence has often already been handed down.
That is where we are now.
One clip. One handsha...
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Authors
The writers behind this newsletter.
I explain power like a bloke in a pub who accidentally read the economic model. Football. Business. Culture. Britain.
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