Scott "Matchmaker" Michaels
Scott “Matchmaker” MichaelsScott "Matchmaker" Michaels is a brand builder and football visionary on a mission to rebuild. He didn’t climb the corporate ladder — he built his own.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 346 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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The Preston Machine: Why North End Should Stop Gambling on Promotion and Build a Player-Trading Club
Paul Heckingbottom was dismissed by Preston North End on 13 September 2026 after six defeats in the opening seven Championship matches left the club 23rd.
One phrase in the club’s reasoning matters far beyond the manager.
There had been “...
The LA Aztecs Need More Than a Stadium. We Need the Right City Partnership.
There is a reason I continue to believe in the project.
It is not because building a professional football club in Los Angeles is easy.
It isn’t.
It is because the opportunity has never really been about putting 22 players on a pitch an...
YOU SHOULDN’T BE ALLOWED TO BUY A FOOTBALL CLUB WITH THE FOOTBALL CLUB’S OWN MONEY
THE ARGUMENT IN 20 SECONDS
Football clubs should be allowed to borrow money to build themselves.
They should not be required to carry financial risk because somebody wants to buy them.
Manchester United showed the long-term cost. Liverpo...
The Conor Benn You See Might Not Be the Conor Benn People Know
I met Nigel Benn and his son Conor in Australia in 2013.
Conor was still a teenager.
No controversy.
No press-conference character.
No social-media trial.
Just a young lad with his dad.
And thirteen years later, the thing I reme...
Repricing the Premier League
Shortly before the Premier League season started, I published my predictions for all twenty clubs.
Liverpool champions.
Brentford sixth.
Aston Villa fifth.
Everton seventh.
Manchester United tenth.
Tottenham eleventh.
Newcastle thirt...
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Authors
The writers behind this newsletter.
I explain power like a bloke in a pub who accidentally read the economic model. Football. Business. Culture. Britain.
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