Scott "Matchmaker" Michaels
Scott “Matchmaker” MichaelsScott "Matchmaker" Michaels is a brand builder and football visionary on a mission to rebuild. He didn’t climb the corporate ladder — he built his own.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 250 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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scottmatchmakermichaels.substack.co...Latest Issues
Simon Jordan Is Not a Friend of the Fans
Simon Jordan is not the disease.
He is the symptom with a microphone.
He is what happens when the football boardroom gets a radio slot, a sharp suit, and permission to call supporters “militants” for asking why they are always the ones ha...
Some Brands Deserve Another Chapter
I have decided to explore selling Stylo Matchmakers.
Not because I stopped caring.
Because I care too much to let it stand still.
Stylo has never been just another football boot brand to me. It is one of the great lost British sports bra...
A SOUNDTRACK FOR PLACES PEOPLE FORGOT
Something happened to music.
The songs got cleaner.
The machines got smarter.
But the soul got quieter.
So I went backwards.
Backroom Saints was built around songs that survived real life.
Pubs.
Funerals.
Football terraces.
Wo...
THEY CALLED IT AI SLOP
The world does not need more noise.
It needs more truth.
There is too much empty content now.
Too many songs with no blood in them.
Too many artists chasing algorithms instead of meaning.
Backroom Saints is not that.
It began with w...
America Has Been Trumped
Not conquered. Sold.
America used to sell the world a dream.
Now it exports anxiety.
Donald Trump did not create that alone. He did not invent distrust. He did not invent inequality. He did not invent billionaire politics. But he underst...
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| Subscribers | Engagement | 84 | Monthly Web Visits | ||
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Authors
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Truth Broker Rebuilding what football used to give us. Founder, Football Is For The Fans
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