SCOUT
SCOUT STUDIO, Jack WesterheideUncovering the strategy, culture, and grit behind brands that refuse to die.
| Platform |  | Pricing | Only free issues |
|---|---|---|---|
| Publishes | Twice weekly | Issues | 15 |
| Subscribers | Read | scoutstudioco.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
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If you’ve spent any time in marketing, you’ve heard about the 4Ps of Marketing.
Why DICK's is Erasing Public Lands
You might have seen the news—DICK’s Sporting Goods is pulling back its Public Lands experiment, closing five of its eight remaining locations.
Another Outdoorless Super Bowl
To be crystal clear, I wasn’t surprised to see that not a single outdoor brand ran a Super Bowl ad this year.
Finding Brand Purpose
If you work in outdoor or lifestyle marketing for more than five minutes, you’ll hear someone bring up YETI.
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Authors
The writers behind this newsletter.
Strategy for brands that refuse to die.
Writing about life, work, and the outdoors. No answers, still figuring 'it' out.
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