Flylab
Flylab, Andrew Steketee, Cliff Watson, Dawson Eliasen, Will Rice, Kirk Deeter, Tim Romano, Andrew LuterFly-fishing insight: gear, travel, news, culture, the craft etc.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 206 | Founded | a year ago | Last Issue | 30 hours ago |
| Active | |||||
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flylab.substack.comLatest Issues
The Premium of Presence
As AI floods the digital channel with content no one asked for, the brands that will win are the ones building somewhere real.
Brands spent the last decade perfecting the art of reaching people who weren’t paying attention. The scroll-past...
Fly-tying Knowhow: It's Topwater Bass Season
As a fly tyer, when you start to think about fly-tying decisions as “retrieval decisions” your structural components will begin to work together, rather than independently.
By the J. Stockard Team
AT News: The Performative Storytelling Phase
Today, everyone is a storyteller–it feels like you can’t wade through the vacuous wasteland of LinkedIn, a corporate/org mission statement, or a social media post without stumbling over some version of the word “storyteller.” Data analysts...
Flylab Interview: Jackson Riegler
Jackson Riegler is the future of fly fishing. He’s an entrepreneur, conservationist and fellow midwesterner from Muskegon, Michigan. At 17, he started Oshki, a sustainable apparel brand built with Great Lakes conservation at the forefront....
A Better Excuse For Missing Fish
By John Juracek
While fishing the Lamar River in Yellowstone Park a few seasons back, I happened across a very fine cutthroat trout rising freely. I’d been attempting that day to photograph fish taking flies, so I called my partner over to...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Flylab.
| Subscribers | Engagement | 81 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Flylab ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 3k | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #22 | |
| #80 |
Authors
The writers behind this newsletter.
Fly-fishing insight that matters: gear, skills, news, travel.
I'm a founder at Flylab and the former editor of The Flyfish Journal and MidCurrent. Co-author of Castwork and Tideline.
all men die, few ever really live
Fly fisherman fancies himself a philosopher.
Will Rice | Creator, Writer, Producer - a freelance journalist whose work has been featured in The Denver Post, The Drake Magazine, The Flyfish Journal, Flylab, Fly Rod & Reel, Saltwater Fly Fishing, Outside Magazine, Fly Fusion, and Angling Trade.
Author, editor and angler
Tim is the founder of Angling Trade, the former managing editor of Fly Fishing Trade and the former photo editor of The Flyfish Journal. He also runs THE small boat marketplace (smallcraftsales.com) and has been reviewing fly-fishing gear for years.
Founder of Rio Chato Investments. We back early-stage outdoor recreation and lifestyle brands — the kind of companies building gear and experiences for people who'd rather be outside. Steamboat Spring, CO.
Frequently Asked Questions
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