Flylab
Flylab, Andrew Steketee, Cliff Watson, Will Rice, Kirk Deeter, Tim Romano, Andrew Luter, Hands JacksonFly-fishing insight: gear, travel, news, culture, the craft etc.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 222 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
Read this Newsletter
flylab.substack.comLatest Issues
A Colorado Fly Shop Makes Haste for ICAST
Partner Content
In Gunnison, Colorado, a repurposed car dealership serves as the gateway to a fly angler’s oasis more than 7,700 feet high in the Rocky Mountains. In its early days, curious customers could still spy leftover vehicles langu...
Why You Should Carry a Spare Oar
A couple of years ago my good friends, who shall remain faceless and nameless, took a little trip to float a river just north of the Colorado border in Wyoming.
Before the trip, I was told they talked about the fact that they’d somehow mi...
A Tale of Two Fishes
In the late 1800s, two fish species were brought from Germany to America. Back then, the first fish was considered a prize. They adorned the ponds of European palaces, and were considered among the most “worthy” and treasured species on the...
For The Classics
By John Juracek
For quite some years, the classic books of fly fishing have been skating on thin ice. Very thin ice. It appears now–at least from where I stand–that the ice has given way.
With luck, a couple titles may flounder for a whil...
The Confusing Road to Casting Pond Glory
I have so many questions for Jeff Colvin, but I do not want to interrupt his process. I just sit quietly in the corner of his room at a Holiday Inn Express in Denver with a notebook and watch him pace back and forth at the foot of the bed....
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Flylab.
| Subscribers | Engagement | 81 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Flylab ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 3k | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #20 | |
| #78 |
Authors
The writers behind this newsletter.
Fly-fishing insight that matters: gear, skills, news, travel.
I'm a founder at Flylab and the former editor of The Flyfish Journal and MidCurrent. Co-author of Castwork and Tideline.
all men die, few ever really live
Will Rice | Creator, Writer, Producer - a freelance journalist whose work has been featured in The Denver Post, The Drake Magazine, The Flyfish Journal, Flylab, Fly Rod & Reel, Saltwater Fly Fishing, Outside Magazine, Fly Fusion, and Angling Trade.
Author, editor and angler
Tim is the founder of Angling Trade, the former managing editor of Fly Fishing Trade and the former photo editor of The Flyfish Journal. He also runs THE small boat marketplace (smallcraftsales.com) and has been reviewing fly-fishing gear for years.
Founder of Rio Chato Investments. We back early-stage outdoor recreation and lifestyle brands — the kind of companies building gear and experiences for people who'd rather be outside. Steamboat Spring, CO.
Beat reporter, contributor, writer–tennis, outdoor culture, Omaha hold ’em, fly fishing.
Frequently Asked Questions
How can I access the email archive for Flylab?
You can find recent issues that have been published by Flylab on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Flylab have?
To see how many people subscribe to Flylab, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Flylab?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Flylab as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Flylab?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Flylab using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Flylab?
Scroll up to where it says Related Newsletters to see other publications like Flylab. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Flylab?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.