Flylab
Flylab, Andrew Steketee, Cliff Watson, JD Miller, Will Rice, Kirk Deeter, Tim Romano, Gary Gillett, Lindsay Kocka, Andrew Luter, Hands Jackson, Jonathan Lee WrightFly-fishing insight: gear, travel, news, culture, the craft etc.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 259 | Founded | a year ago | Last Issue | 16 hours ago |
| Active | |||||
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flylab.substack.comLatest Issues
Most Portable Micro-rafts Only Exploring Garage and Basement Floors
Why downsize the raft when you can downsize the car?
Are there bigger rock bass around the next bend? I was pondering this as I stripped tight on my 84th 6-inch black-and-gold beauty of the morning. For decades I’ve been coming to Mill Cre...
Understanding Leaders
A leader and tippet system does three distinct jobs across the life of a single fly presentation, and each emphasizes a different set of properties.
By the J. Stockard Team
Choosing A Fly Tying Vise
Three questions to consider before purchasing your first vise.
By the J. Stockard Team
Patagonia’s Aysén Region
Patagonia’s Aysén region feels impossibly vast–fjords, glacial lakes, jagged mountains, dry Patagonian steppe and temperate rainforest, all carved by countless watersheds. The result is an almost absurd variety of fishing: big rivers, techn...
Joshua Schwartz: Rebuilding Hospitality Around the Water
Joshua on location in The Bahamas–Andros pop-up lodge. Photo: Jon Coudriet
A moment of brief personal context.
I spent all of my twenties and the better part of my thirties working in the food and beverage industry. From hovering over gri...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Flylab.
| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Flylab ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 3k | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #20 | |
| #60 |
Authors
The writers behind this newsletter.
Fly-fishing insight that matters: gear, skills, news, travel.
I'm a founder at Flylab and the former editor of The Flyfish Journal and MidCurrent. Co-author of Castwork and Tideline.
all men die, few ever really live
• Fly Fishing • Bass Fishing • Outdoor Writing & Photography
Will Rice | Creator, Writer, Producer - a freelance journalist whose work has been featured in The Denver Post, The Drake Magazine, The Flyfish Journal, Flylab, Fly Rod & Reel, Saltwater Fly Fishing, Outside Magazine, Fly Fusion, and Angling Trade.
Author, editor and angler
Tim is the founder of Angling Trade, the former managing editor of Fly Fishing Trade and the former photo editor of The Flyfish Journal. He also runs THE small boat marketplace (smallcraftsales.com) and has been reviewing fly-fishing gear for years.
Other than fishing and a little bird hunting, all I do is write.
Exploring the Wade Well Method — Where fly fishing, mobility, mental health, neuroscience, ecology, and the human condition meet. Writing for anglers who want to move well, think clearly, and fish for a lifetime.
Founder of Rio Chato Investments. We back early-stage outdoor recreation and lifestyle brands — the kind of companies building gear and experiences for people who'd rather be outside. Steamboat Spring, CO.
Beat reporter, contributor, writer–tennis, outdoor culture, Omaha hold ’em, fly fishing.
40 years in the Outdoor Industry as a journalist, photographer and guide. Launched on Substack in July 2026.
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