Sean Jecko
As a market researcher with a heart for qualitative and strategy, I dive deep into what people think, feel and want, and turn those insights into brand stories that stick, sell and spark lasting connections.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 13 | Founded | 4 months ago | Last Issue | 22 days ago |
| Active | |||||
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leadquencher.substack.comLatest Issues
Your salary is now being compared to a $20/month subscription.
Ruben Hassid put that on the table last week in his Substack and it’s a wake-up call. What happens when the thing you used to sell (hours/effort) becomes almost free?
AI can produce a memo, a market scan, a campaign brief, a competitive an...
Listen.
Listening is a core human skill. It’s how relationships form. How conflicts resolve. How ideas move from one mind to another. Listening is a gift. In fact, the most meaningful thing you can do for another person is simply pay attention.
An...
The Hollowing of Qualitative Research
I’m watching qual deteriorate in real time. Here’s what it looks like from the inside.
Three things I’m seeing right now, from inside active fieldwork.
Cheap talent is replacing experience. I’ve had research firms tell me in no uncertain...
The first 8 minutes of a session decide everything.
I learned this from a planning director I worked with early in my career.
He was obsessive about icebreaker questions. He used one every time but he refused to ask throw away questions like, “Tell me your name and a little about yourself.”...
The part nobody prepares you for.
I enjoy qual work. The recruiting, the screener, the discussion guide, the sessions themselves. I can stay in that part for a long time.
Report writing is different, though.
Thanks for reading! Subscribe for free to receive new posts and...
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| Subscribers | Engagement | 61 | Monthly Web Visits | ||
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The writers behind this newsletter.
As a market researcher with a heart for qualitative and strategy, I dive deep into what people think, feel and want, and turn those insights into brand stories that stick, sell and spark lasting connections.
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