
Monthly insights and handpicked signals on SEO, paid, CRO, and SaaS growth.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 11 | Founded | a year ago | Last Issue | 15 days ago |
| Active | |||||

Every AI search prediction eventually asks the same question: is Google Search dying? Alphabet’s latest earnings report suggests a different reality: search is still growing, but the economics around it are changing.
Google’s biggest AI advantage is the twenty-five years of device and location data sitting underneath Android: collected for ads, not for AI, and now positioned to make context-aware answers possible in a way no competitor can match without...
Note: This post summarizes and comments on Answering Without Referring: How AI Search Rewrites the Web’s Economic Bargain by Qiaoni Shi, Kai Zhu and Kai Gu. I did not conduct the original research. This is simply my summary and commentary....
Clatification: The data, methodology, framework names (Universal 36, Source Surplus, Concentration Curve), and case studies mentioned below come from Semrush and Adobe. I did not conduct the original research. This is simply my summary and...
Google just published its official guidance for optimizing for generative AI features in Search.
Most people will read it as: “keep doing what you’re doing”. That’s true, but it’s not the interesting part.
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The writers behind this newsletter.
I’m Ilias, Head of SEO at Advisable and founder of search minds. I help SaaS and ecommerce teams grow through SEO, paid media, CRO and strategy. Ex Kpler and MarineTraffic where I helped scale traffic past 70M visits. I write about search and growth.
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