Second Acts
Second Acts: Tales of Turnaround & Transformation. Weekly stories of businesses that have turned setbacks into comebacks.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Founded | 2 years ago | Last Issue | 23 days ago |
| Active | |||||
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secondactsbiz.substack.comLatest Issues
The New York Times - Second Edition
Monday 19th January 2009 was Martin Luther King day, which meant the markets were closed.
Not only were the markets closed, but the majority of the country were focused on the inauguration of Barack Obama, taking place the next day.
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Guinness - Good Things Come
Imagine a pub in 2013. Any pub, it doesn’t matter.
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A man in his sixties walks in and orders a Guinness. He waits as the barman fills the glass three-quarters full, puts it down to settle, comes back 2-minutes later to finish...
Polaroid - The Impossible Project
Some businesses deserve to die. They run out of ideas, or customers, or both, and the world moves on.
Some businesses come roaring back from hard times, because of what they’ve built, what they know, or who walked in the door at the right...
Old Spice - Nothing To Lose
In January 2010, a shirtless man on a horse saved a 70-year-old brand from extinction.
The brand in question was Old Spice, a men’s grooming classic that reminded anyone under forty of their grandad’s bathroom cabinet. Procter & Gamble, it...
Starbucks - Cup Half Full
In the mid-1990s, walking through a city carrying a Starbucks cup said more about you than simply “I drink coffee”. It said you were cool.
When Starbucks opened its first New York store, the New York Times felt compelled to explain to rea...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Second Acts.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Stories of setbacks, comebacks, and what happens in between.
Frequently Asked Questions
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