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Artwork for Self Brand Studio

Self Brand Studio

Geoffrey Abraham

Self is a brand and creative studio with a focus on new mobility and sustainable energy platforms. We believe language and messaging can be influential in solving some of the most basic issues on the planet.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues23SubscribersRead selfbrandstudio.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Dear Claude,

Crazy idea, right?

16 days ago
3
2

TO B-CORP, OR NOT TO B-CORP?

For the last decade or so, Self Brand Studio has been built on a mission to change the way people think about transportation. We believe that millions of single-occupant vehicles on the road, for just a few hours each day is ludicrous. And ...

a month ago
3
3

Branding in Real Life

Seven days into the new year, and me, a professional marketer, has yet to publicly declare my prediction for 2026 - oh, the shame! One might argue that since the year is now underway, I’m already disqualified. But I gave myself a one-week g...

2 months ago
5
3

So many conferences. So little impact.

I’ve been to a lot of conferences, all in the mobility sector this year. “Mobility sector?” Too many conferences? This year? How many can we possibly be talking about here?

4 months ago
3
0

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Authors

The writers behind this newsletter.

  • Geoffrey Abraham

    Here to discuss the stories that shift human behavior. For good.

  • Frequently Asked Questions

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