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Self Brand Studio

Geoffrey Abraham

Self is a brand and creative studio with a focus on new mobility and sustainable energy platforms. We believe language and messaging can be influential in solving some of the most basic issues on the planet.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues19SubscribersRead selfbrandstudio.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Imposter? Syndrome or Super-power?

We get it. You don’t think you’re qualified for your new, big-time position (humble-brag, much?).

3 months ago
3
1

Big ________ Energy

Let it be known, I am not above click-baiting you with “dick” jokes or other kinds of juvenile tomfoolery. But this is no “dick joke.” This is my very serious attempt to save the gas and oil industry from its own self-inflicted public loath...

3 months ago
1
1

Size Matters...Too Much.

What if “small” was better than “big.”

5 months ago
0
1

To MAX is Human

Back in 2020, HBO rebranded themselves to HBO Max. No particular reason and largely ignored by their audiences (until they rebranded again and again). Now that they’ve back-pedaled their way to just “HBO” again, it’s all anyone can talk abo...

6 months ago
2
1

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Authors

The writers behind this newsletter.

  • Geoffrey Abraham

    Here to discuss the stories that shift human behavior. For good.

  • Frequently Asked Questions

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