GOODSTORY
Gina Clementi, GoodstoryWe share insights and strategies for crafting compelling brand narratives that drive growth, inspire connection, and fuel cultural relevance.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 96 | Founded | 2 years ago | Last Issue | 14 days ago |
| Active | |||||
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goodstory.substack.comLatest Issues
The Brief Is The Strategy
I want to tell you about a pattern I have watched play out so many times across so many organizations that I no longer find it surprising.
A company hires an agency. The agency is good – genuinely good, with a real track record and smart p...
You Have the $300,000 Skill. So Why Is Your Content Still Putting People to Sleep?
When I walked into Micron in 2021, they were about to announce the largest private investment in New York State history.
$100 billion. 50,000 jobs. A genuine national security story.
And their content looked like this:
I’m not going to b...
Nobody Knows How to Write a Brief Anymore.
Let me say something that will make every agency person reading this feel deeply, personally seen:
The brief was bad. It’s always the brief.
You get the call. You’re excited. The project sounds interesting, the client seems sharp, and the...
What I learned trying to get a $27 billion hospital system to agree on a brand.
Let me tell you about the moment I almost lost a room.
I was presenting brand strategy to a leadership team inside a $27 billion health system. Smart people. Experienced people. People who had devoted their careers to mission-driven work a...
Revenge of the English Majors: How to Hone a $300,000 Skill
There’s that very famous job listing floating around LinkedIn right now that I can’t stop thinking about.
Netflix. Director of Storytelling. Salary: Three hundred thousand dollars.
Three. Hundred. Thousand. Dollars.
To tell stories.
Now...
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Authors
The writers behind this newsletter.
Gina Clementi is the founder of Goodstory, She has spent 20+ years brand side with Nike, adidas, Providence Health, and Micron. She writes about brand, story, and the space in between.
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