GOODSTORY
Gina Clementi, GoodstoryGOODSTORY is a field guide to brand archaeology: uncovering the stories, beliefs, cultural tensions, and human truths beneath brands and translating them into ideas that drive growth and connection.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 102 | Founded | 2 years ago | Last Issue | 42 hours ago |
| Active | |||||
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goodstory.substack.comLatest Issues
I’m in love with a pink dragon, and you should be too.
This week’s most entertaining Senate hearing gave us all a rare double-whammy of my two favorite things: an embarrassing blunder from a far-right politician and a resounding endorsement of women’s athleticism.
Senator Eric Schmitt wal...
The Warm-Collar Economy and the Brand Integrity Crisis Nobody Is Talking About
Cultural futurist and CEO of Concept Bureau, , coined a term recently that I have not been able to stop thinking about.
Warm-collar labor.
She was describing the emerging category of work that involves performing the emotional labor that...
Women’s Sports Is the Most Honest Brand Integrity Test in the Market Right Now
Let me give you some numbers before I give you the argument.
Women’s sports viewership in the United States reached 28.6 billion minutes in the first half of 2026 alone, up 18% over the same period in 2025, according to Nielsen.
In 2025,...
It Wasn't a Blunder. It Was a Judgment Call.
I want to talk about a word that is doing an enormous amount of work in corporate crisis communications right now.
“Blunder.”
As in: the ad was a blunder. The decision was a blunder. The content was inappropriate and does not reflect our...
The Charisma Economy Is Dying.
There was a guy I worked with once. Let’s call him Nigel.
Nigel was magnetic, like genuinely, uncomfortably magnetic. He walked into rooms and people turned. He had the laugh, the handshake, and the way of making you feel like you were the...
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Gina Clementi is the founder of Goodstory, She has spent 20+ years brand side with Nike, adidas, Providence Health, and Micron. She writes about brand, story, and the space in between.
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