
We share insights and strategies for crafting compelling brand narratives that drive growth, inspire connection, and fuel cultural relevance.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 93 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||

Let me tell you about the moment I almost lost a room.
I was presenting brand strategy to a leadership team inside a $27 billion health system. Smart people. Experienced people. People who had devoted their careers to mission-driven work a...
There’s that very famous job listing floating around LinkedIn right now that I can’t stop thinking about.
Netflix. Director of Storytelling. Salary: Three hundred thousand dollars.
Three. Hundred. Thousand. Dollars.
To tell stories.
Now...
On April 7, 2026, a 1.2-million-square-foot Kimberly-Clark distribution center in Ontario, California burned to the ground. It took 175 firefighters nearly twelve hours to put it out. The building (estimated at $150 million) was a total los...
Last month, I presented a personal branding workshop for the New York Public Library.
It was sharp. The questions were awesome. People were engaged in the kind of way that makes you feel like something is actually landing, not just being p...
Photo by cottonbro studio
Let me say something that should be obvious (but apparently isn’t.)
Companies are laying people off. Whole teams, gone. Roles that used to require a human being are being handed to a machine.
It’s being packaged...
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The writers behind this newsletter.
Gina Clementi is the founder of Goodstory, She has spent 20+ years brand side with Nike, adidas, Providence Health, and Micron. She writes about brand, story, and the space in between.
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