Selling Points
Paul GasséeSales is everywhere — whether you like it or not. Why not learn what it can teach us?
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 38 | Subscribers | Read | paulgassee.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Outbound Will Survive AI
There's a belief out there that AI will be the thing that will replace SDRs. Or prospecting. Or that it will eliminate anything that's outbound-related (see Sam Lessin's tweet above). I don't know Sam at all (the closest person I know to hi...
Experiments in Go-To-Market
"Paul, as you know our product is for real estate agents", my client Alexandra tells me. "Thus far we've tried a bit of cold calling without much success."
Your First Sales Hire: AE Over SDR
"Paul, we're thinking about hiring an SDR. It'll make my life easier. They can do the legwork of sourcing leads and generating opportunities and I can take the demo calls and worry about closing deals."
Visualize The Endpoint
My alarm would ring…and I'd reach for my iPhone to check my calendar. Just to see what kind of day was awaiting me at the office. A small jolt before I consumed my first espresso. At Whitetruffle, where I ran sales for over 3 years, I was t...
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Authors
The writers behind this newsletter.
Founder 2X. Currently: Sales coach & consultant to startups. Former: sports talk radio host/blogger & Head of Sales @Whitetruffle. Product of France & US.
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