Reletter
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Selling Points

Paul Gassée

Sales is everywhere — whether you like it or not. Why not learn what it can teach us?

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues74Founded5 years agoLast Issue3 months ago
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paulgassee.substack.com
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Latest Issues

Sales Process Design & Engineering

Have you ever looked at reviews for restaurants you’ve already been to? Am I the only weirdo who does that?

I know I’m an oddball. But humor me and go do it.

You’ll find a few surprises, I’m willing to bet. I’ve always been dumbfounded by...

3 months ago
20

Sales Process Design & Engineering

“I can’t believe I haven’t heard back from them. They loved our product when we demo’d it to them. They couldn’t wait to get their hands on it, they told me. Why am I having to follow up for the fourth time? This is driving me crazy!”

I he...

3 months ago
32

Sales Process Design & Engineering

“Well we don’t have much of a process right now. But you have to realize that we’re just getting started. I’ll qualify our prospect on the first call. And then book a full product demo. And if they’re excited about what we just showed them,...

4 months ago
23

Sales Process Design & Engineering

“I just demo our product. And then I’ll send out a quote with a payment link. A lot of customers will ghost us after that. I can’t quite understand why because a lot of them seemed excited about what we had built.”

I’ll hear this narrative...

4 months ago
13

Founder-Led Prospecting

“Paul, cold email never works on me. I don’t think we should try it here.”

“I don’t feel comfortable reaching out to folks in this manner. It just doesn’t feel natural to me.”

“We’re going to go back to building product. Once it’s perfect...

5 months ago
22
1

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Authors

The writers behind this newsletter.

  • Paul Gassée

    Founder 2X. Currently: Sales coach & consultant to startups. Former: sports talk radio host/blogger & Head of Sales @Whitetruffle. Product of France & US.

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