Selling Points
Paul GasséeSales is everywhere — whether you like it or not. Why not learn what it can teach us?
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 71 | Subscribers | Read | paulgassee.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Sales Process Design & Engineering
“I just demo our product. And then I’ll send out a quote with a payment link. A lot of customers will ghost us after that. I can’t quite understand why because a lot of them seemed excited about what we had built.”
Founder-Led Prospecting
“Paul, cold email never works on me. I don’t think we should try it here.”
Founder-Led Prospecting
Last time, we made sure to discuss the importance of metrics, and their role in startup sales and go-to-market. Now that we have these metrics, you might ask, “Where do we even start, Paul? How should we think about building out a sturdy to...
Founder-Led Prospecting
Last week was about producing a delectable meal out of our ingredients. In our case: great outbound copy out of our building blocks. We obtained some techniques, frameworks and instruction. In sticking with our theme – recipes. But now, we ...
Authors
The writers behind this newsletter.
Founder 2X. Currently: Sales coach & consultant to startups. Former: sports talk radio host/blogger & Head of Sales @Whitetruffle. Product of France & US.
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