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Selling Points

Paul Gassée

Sales is everywhere — whether you like it or not. Why not learn what it can teach us?

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Substack
PricingOnly free issuesPublishesWeekly
Issues76Founded5 years agoLast Issue6 days ago
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Artwork for Selling Points

Latest Issues

Sales Process Design & Engineering

The ink is dry on the contract. The gong has been rung at the head office. The courtship phase is officially over.

But not your sales process. Remember: it doesn’t end at signature. Your sales process concludes when your customer derives v...

6 days ago
19

Sales Process Design & Engineering

“Are we in business?”

Your sale hangs in the balance.

You’ve mustered your favorite closing question. The tension is palpable. And you’re secretly praying you’ve done enough to get an enthusiastic “Yes!” from your prospect.

You’re sittin...

14 days ago
24

Sales Process Design & Engineering

Have you ever looked at reviews for restaurants you’ve already been to? Am I the only weirdo who does that?

I know I’m an oddball. But humor me and go do it.

You’ll find a few surprises, I’m willing to bet. I’ve always been dumbfounded by...

3 months ago
20

Sales Process Design & Engineering

“I can’t believe I haven’t heard back from them. They loved our product when we demo’d it to them. They couldn’t wait to get their hands on it, they told me. Why am I having to follow up for the fourth time? This is driving me crazy!”

I he...

4 months ago
32

Sales Process Design & Engineering

“Well we don’t have much of a process right now. But you have to realize that we’re just getting started. I’ll qualify our prospect on the first call. And then book a full product demo. And if they’re excited about what we just showed them,...

5 months ago
23

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Authors

The writers behind this newsletter.

  • Paul Gassée

    Founder 2X. Currently: Sales coach & consultant to startups. Former: sports talk radio host/blogger & Head of Sales @Whitetruffle. Product of France & US.

  • Frequently Asked Questions

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