Selling Points
Paul GasséeSales is everywhere — whether you like it or not. Why not learn what it can teach us?
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 68 | Subscribers | Read | paulgassee.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Founder-Led Prospecting
Last week was about producing a delectable meal out of our ingredients. In our case: great outbound copy out of our building blocks. We obtained some techniques, frameworks and instruction. In sticking with our theme – recipes. But now, we ...
Founder-Led Prospecting
The ingredients lay before you. All chopped up and prepped. Looking gorgeous and fresh. How are you going to make the meal now? What's the recipe for a great outbound message? Well…that's where we start today. I'll be giving you some method...
Founder-Led Prospecting
Our previous installment ended with us gaining an understanding for the contrast between personalized approaches and those that are automated. But we hadn’t yet discussed how to actually compose outbound copy. And we had teased that exercis...
Founder-Led Prospecting
Okay…we’re back. Our last episode covered why prospecting can feel rough. Why it’s not given enough attention and resources. The characteristics of inbound and outbound. And a rule of thumb for when to consider automation in your outbound m...
Authors
The writers behind this newsletter.
Founder 2X. Currently: Sales coach & consultant to startups. Former: sports talk radio host/blogger & Head of Sales @Whitetruffle. Product of France & US.
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