Reletter
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Selling Points

Paul Gassée

Sales is everywhere — whether you like it or not. Why not learn what it can teach us?

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues79Founded5 years agoLast Issue6 days ago
Active

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paulgassee.substack.com
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Latest Issues

Your Prospect's Beliefs

“I can’t believe they’re not buying yet, Paul. They were stoked during our entire process. First and second call. The custom demo we showed them in the second meeting had them salivating. I could feel it. Questions were flying. They even to...

6 days ago
8
2

The Value Lure

“I’m so frustrated, Paul! They seemed super excited about our product during the demo, but they needed to get off Zoom right at the bottom of the hour. We simply ran out of time at the end there. We haven’t heard from them since, despite fo...

13 days ago
4
2

A Cardinal Sin in Sales

“I can’t give you definitive pricing right this second. I have a few more questions to ask in this meeting. Then, I’m more than happy to put a custom proposal together. What do you say we review it early next week? I’ll be able to answer an...

20 days ago
16
2

Sales Process Design & Engineering

The ink is dry on the contract. The gong has been rung at the head office. The courtship phase is officially over.

But not your sales process. Remember: it doesn’t end at signature. Your sales process concludes when your customer derives v...

a month ago
19

Sales Process Design & Engineering

“Are we in business?”

Your sale hangs in the balance.

You’ve mustered your favorite closing question. The tension is palpable. And you’re secretly praying you’ve done enough to get an enthusiastic “Yes!” from your prospect.

You’re sittin...

a month ago
24

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Authors

The writers behind this newsletter.

  • Paul Gassée

    Founder 2X. Currently: Sales coach & consultant to startups. Former: sports talk radio host/blogger & Head of Sales @Whitetruffle. Product of France & US.

  • Frequently Asked Questions

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