Sendfull
Stef Hutka, PhDBiweekly insights on systems thinking, strategy, and UX for building useful, usable emerging tech products.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 106 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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sendfull.substack.comLatest Issues
ep. 105. Building with Context
I’m writing this episode less than 24 hours after returning from EPIC People, the premiere international conference on ethnography in business and organizations.
ethnography: the qualitative study of human cultures and social systems in...
ep. 104. Lean into the Liminal
“What makes you, you?”
If you’ve ever come to me for career advice, there’s a good chance I’ve asked you this.
On the surface, the question feels frothy—more “armchair therapist”, less “UX mentor”. Nonetheless, I stand by its utility.
Ta...
ep. 103. Shift Work
This time last week, I was on stage at the Shift UX 2026 conference, opening the human-centered tooling track with my talk, Shaping the Tools that Shape Us.
Walking through the Three Layers of Designing Human-Centered Tooling. Image credit...
ep. 102. Shaping the Tools that Shape Us
When you think about a “tool”, what comes to mind?
Probably this.
Maybe you think about tools you use, like a wrench or computer mouse or the software you use for work.
Maybe you think about the tools you make, especially if you build so...
ep. 101. AI knows the average. Except, your users aren't average.
If you want to start a lively conversation in UX circles, drop the term “synthetic users”: simulated, algorithmic representations of customers to mimic human feedback.
They promise speed, scale, and cost of “insight” that was previously un...
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Authors
The writers behind this newsletter.
Design researcher | Founder @ Sendfull | Educator @ UC Berkeley | Author, What Your Machines Should Do | Ex-Meta, Adobe, DAQRI | Cognitive Neuroscience PhD | Violinist | Ultrarunner | Local of Toronto, Los Angeles, and currently, Oakland, CA.
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