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Biweekly insights on systems thinking, strategy, and UX for building useful, usable emerging tech products.

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PricingOnly free issuesPublishesWeekly
Issues102Founded3 years agoLast Issue6 days ago
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Latest Issues

ep. 101. AI knows the average. Except, your users aren't average.

If you want to start a lively conversation in UX circles, drop the term “synthetic users”: simulated, algorithmic representations of customers to mimic human feedback.

They promise speed, scale, and cost of “insight” that was previously un...

6 days ago
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ep. 100. The Newsletter Provides

Last week, I finished my book.

Pre-order now for 15% off.

This means that everything—intro, chapters, front and back matter, foreword, cover art—is submitted and locked for launch with Rosenfeld Media.

It’s fitting that this milestone co...

a month ago
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ep. 99. This is AI’s dial-up moment. What kind of internet do you want to build?

Elena Yunusov is on a mission to move the AI industry from marveling at raw technical “fire” to making meaningful “soup” that nourishes human flourishing.

She’s the founder and executive director of Human Feedback Foundation (HFF), a Toron...

a month ago
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3

ep. 98. Putting the “socio” back in “sociotechnical”

In 1947, the British coal industry was nationalized, giving the state control over a critical but failing post-war industry. The newly formed National Coal Board led a massive modernization effort, introducing the longwall method of coal mi...

2 months ago
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ep. 97. How an Embodiment Architect Designs for Physical AI

Binna Lee is an embodiment architect.

As a design researcher, extended reality (XR) designer, and design educator, her practice centers on building immersive experiences that bridge the gap between our internal, psychological worlds and ou...

2 months ago
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  • Stef Hutka, PhD

    Design researcher | Founder @ Sendfull | Educator @ UC Berkeley | Author, What Your Machines Should Do | Ex-Meta, Adobe, DAQRI | Cognitive Neuroscience PhD | Violinist | Ultrarunner | Local of Toronto, Los Angeles, and currently, Oakland, CA.

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