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Biweekly insights on systems thinking, strategy, and UX for building useful, usable emerging tech products.

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Latest Issues

ep. 94. How a Leading Health Tech UX Researcher Decides What to Delegate to AI

Madison (Madi) Shultz loves learning about people.

A lifelong fascination with people led her to a Master’s in applied psychology from USC, followed by over a decade as a mixed-methods UX researcher in health tech.

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ep. 93. Companies are sending Forward Deployed Engineers into organizations to study users. Why not send UX Researchers?

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ep. 92. How a Design-Leader-Turned-Founder Decides When to Hire AI

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ep. 91. How a Maker-Turned-Product-Leader Keeps the Human in the Frame with AI

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ep. 90. How a Leading MarTech Program Manager Uses AI to Track What Still Matters

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  • Stef Hutka, PhD

    Design researcher & strategist | Founder @ Sendfull | Educator @ UC Berkeley | Author | Ex-Meta, Adobe, DAQRI | Cognitive Neuroscience PhD | Violinist | Ultrarunner | Local of Toronto, Los Angeles, and currently, Oakland, CA.

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