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Seoul Vibes

Korean tips and cultural insights from a Korean journalist

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Beehiiv
PricingOnly free issuesPublishesTwice weekly
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Latest Issues

Chaebol: The Family Empires That Built Modern Korea

Do you know the English word chaebol? It comes directly from the Korean word 재벌.

You’ll often see 재벌 translated as “conglomerate” but that translation misses the essence of what the word chaebol carries.

A chaebol is not just a large comp...

6 months ago

The President of South Korea and the Chairman of Samsung Are Cousins?

Before we get into the President of Korea and Chairman of Samsung, have you ever noticed that many Koreans’ names sound similar?

That’s not just because Korea has a few common family names like Kim, Lee, or Park, it’s also because in many...

8 months ago
1

What Do Koreans Actually Do On Chuseok(추석)?

So every Korean is talking about 추석(Chuseok). They say it’s the Korean version of Thanksgiving. But what do Koreans actually do on Chuseok? Do they gather around and eat turkey? Nope! Let’s find out.

1. 성묘(Seongmyo)

For many Koreans, Chu...

8 months ago

Why Cheonggyecheon(청계천) is Actually a Giant Fish Bowl

If you visit Seoul today, chances are someone will recommend you take a stroll along Cheonggyecheon. It’s a place loved by locals. Office workers sit on its steps at lunchtime, couples dip their feet in the shallows on summer evenings, and...

8 months ago
1

Why Koreans Write the Surname 이 as Lee

Have you ever wondered why Koreans with the surname of 이 write their names as Lee in English? Long story short, it’s because of 두음법칙 (Initial Sound Rule).

What is 두음법칙?

두: head / 음: sound / 법칙: rule

Put together, it’s the “Initial Sound...

9 months ago

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