Le rapport arrive. Les conversions progressent, le coût d’acquisition recule, le retour sur les dépenses publicitaires s’améliore. La conclusion semble évidente : les campagnes fonctionnent mieux, i...

10 days ago

source

Google automatise vos campagnes. Qui lui explique votre entreprise ?

Imaginez une entreprise qui vend trois prestations.

La première est facile à expliquer. Elle attire beaucoup de demandes, mais mobilise l’équipe pour des missions ponctuelles.

La deuxième se vend moins souvent. Elle demande davantage d’éc...

12 days ago

source

Vous avez envoyé le devis. Puis plus rien.

Le rendez-vous s’est bien passé.

Votre interlocuteur a posé des questions. Il a demandé une proposition. Vous l’avez envoyée rapidement.

Puis vous avez relancé.

« Avez-vous eu le temps de regarder ? »

« Je me permets de revenir vers vou...

17 days ago

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