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Building the Brand of You

Shannon Kinney

Building the Brand of You is a blog about entrepreneurship, marketing, increasing your visibility and finding your voice. Primarily for women, I share experiences, tips and resources to help you grow your business.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues30Founded9 months agoLast Issue3 days ago
Active

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shannonkin.substack.com
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Latest Issues

I Gave AI a $42,000 Job. Here’s What Happened.

I have a new assistant, and I’m more than a little obsessed with him. His name is Jeeves; he’s powered by Meta’s Muse, and he’s changing the way I run my business and my life.

Recently, I needed to move some medical appointments, and Jeeve...

3 days ago
4

You’ve Spent Years Building Your Expertise. What If That’s Your Next Big Business Opportunity?

How I turned decades of experience, hundreds of client lessons, and conversations with women entrepreneurs into two frameworks designed to help others grow.

I’ve spent more than 30 years helping businesses grow, and one thing I’ve learned...

5 days ago
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We Were Trying to Be Everything to Everyone. Our Customers Taught Us a Better Way.

How studying hundreds of marketing campaigns helped me discover who we should really be serving.

I’ve spent more than 30 years helping businesses grow, and if there’s one thing I’ve learned, it’s that the answers to some of your biggest bu...

10 days ago
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I Set Out to Build My Personal Brand. I Ended Up Rethinking My Business.

If you’ve been following my Building the Brand of You journey, you know that this whole adventure started when I realized I needed to take some of my own advice.

I’d spent more than 30 years building businesses, launching brands, leading t...

15 days ago
2

I Spent Years Building Businesses. Somewhere Along the Way, I Stopped Building My Own Brand.

I have a confession to make.

I’ve spent more than 30 years helping businesses build their brands, find their audiences, develop their marketing strategies, and grow. I’ve helped launch three nationally scaled digital businesses, worked wit...

19 days ago

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  • Shannon Kinney

    I help women entrepreneurs find their voice and grow their businesses through smart marketing. Fractional CMO & Business Coach, Influential Digital Media Exec, Dynamic Keynote Speaker, Founder Dream Local Digital, Author Building the Brand of You

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