Reflections by Shari Berg
Shari BergShari Berg writes about copywriting, content strategy, journalism, and general writing tips.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 71 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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shariberg.substack.comLatest Issues
Sounding Human Isn’t About Deliberate Typos
I remember well the day I stood in my mother’s kitchen, crying that I could make more money as a server at Bob Evans than working as a journalist. That realization was hard for me because I’d spent my entire life – since I was old enough to...
Your Sales Emails Are Boring with a Capital B
My inbox has become a graveyard of sameness lately. I’m not okay with it.
Over the past few weeks, I’ve gotten pitch emails, newsletter blasts, and “just checking in” messages that all read like they crawled out of the same content mill. S...
Comment Section Crashers: Why Dropping Your Link Is Never a Good Look
A few weeks ago, I posted something I was genuinely proud of on LinkedIn — a piece about how journalists verify sources in the age of AI-generated everything. Within an hour, it had a healthy stream of comments. People were debating, sharin...
Earned Media Is Still the Only Thing That Matters
Two words. Earned media.
That’s how you win AI search. That’s how you’ve always won SEO, if you were doing it right. And yet, I keep seeing brands pour time and money into tactics that feel productive but accomplish almost nothing when bui...
So, You Think You Want A Storyteller?
Let me paint a picture.
A company, let’s call them a mid-sized B2B outfit with aspirations of becoming the next big thought leader in their space, posts a job listing. They’re on the hunt for a storyteller. Not just any writer, mind you. A...
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Authors
The writers behind this newsletter.
Shari Berg believes everyone has a story to tell, and it’s her job to discover it. She is an award-winning writer with 30 years of experience, Shari owns The Write Reflection, a Pittsburgh-based copywriting and content strategy company.
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