Reletter
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Shfl is a random sampler of music recommendations. New recommendations added to the site, new features, and miscellanea are announced here.

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Substack
PricingOnly free issuesPublishesMonthly
Issues117Founded4 years agoLast Issue13 days ago
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news.theshfl.com
Artwork for Shfl

Latest Issues

Shfl News & Future Plans

As you may have noticed, Shfl’s gotten a minor visual upgrade, part of a larger site update I’ve been working on. There’s been quite a few albums added to 2025 and 2026 as well, and there’s been some pretty significant upgrades that you can...

13 days ago
2

New on Shfl, October 2026

Andy Beta on Blood and Fire

Multi-platinum rock star largesse can manifest in any number of ways –from buying a castle or yacht to owning a race horse– but for some it’s the rare chance to give back to the music that first inspired the...

16 days ago
2

New on Shfl, September 2026

Collections

Harold Heath on Leroy Burgess

Leroy Burgess is another of music history’s backroom stars, a vocalist, multi-instrumentalist, songwriter and producer who quietly exerted a significant influence during the decade-long tra...

2 months ago
1

New on Shfl, August 2026

Rick Anderson on Power Pop

On the macro level, power pop’s rise came at roughly the same time as the punk explosion; this tended both to obscure its emergence (since everyone was distracted by the seismic impact of punk’s arrival) and...

2 months ago
1

New on Shfl, July 2026

Hank Shteamer on Math Rock

Much like emo, “math rock,” as both a concept and a term, is a can of worms.

Depending on the age — and regional and/or taste-based bias — of the person you’re polling, it can connote many different thin...

4 months ago
2

Key Facts

Contact Information
Newsletter Author
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Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Shfl.

SubscribersEngagement60Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Caleb Wright
  • Social

    Frequently Asked Questions

    How can I access the email archive for Shfl?

    You can find recent issues that have been published by Shfl on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

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    To see how many people subscribe to Shfl, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

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    Newsletter advertising can be extremely effective when it's done right. Before you pitch Shfl as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Shfl?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Shfl using the contact information provided and ask for a copy of their media kit.

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    Scroll up to where it says Related Newsletters to see other publications like Shfl. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Shfl?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.