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Show Your Thinking. Show You're Thinking

Camilla Petty

Actionable insights for emerging strategists

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Substack
PricingOnly free issuesPublishesMonthly
Issues67Founded4 years agoLast Issue14 days ago
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Artwork for Show Your Thinking. Show You're Thinking

Latest Issues

Nubs

When I think about the way people praise strategists and their work, it’s so often along themes of clarification and simplification. They admire their ability to drill down to what’s important, to cut through the noise, and to bring many id...

14 days ago
6

See. Notice. Wonder

In Tokyo, I see Toto toilets.

I notice they’re everywhere – from subway stations, to hotel bathrooms, to Japan Airlines. I notice even an old, first-generation model in an established yaki tori restaurant.

I wonder what it would take to b...

2 months ago
7

Now you see it

Four minutes. A world-famous museum. A mechanical lift. A broken window. Two tiaras. Two necklaces. Two brooches. Three earrings. Nearly a crown. Two scooters. A global media frenzy. The ultimate heist.

But just as the romantic notion of a...

7 months ago
2

Journey into strategy (Wolff Olins)

After leaving Moving Brands, briefly joining Digit, and temporarily decamping to San Francisco, I finally received a job offer to join Wolff Olins in the Spring of 2013. To be honest, I was in a pretty fragile state by that time. After near...

8 months ago
5

Journey into strategy (Moving Brands)

I was hired by Ben Wolstenholme, the co-founder and CEO of Moving Brands, on the same evening Barack Obama was sworn in for his first term as President. And, even though it was a miserable, rainy night in January in Shoreditch, the air felt...

8 months ago
5
2

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  • Camilla Petty

    Brand strategist. People watcher.

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