Show Your Thinking. Show You're Thinking
Camilla PettyActionable insights for emerging strategists
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 44 | Subscribers | Read | oddkid.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Instinct, emotion and entertainment
Is Mary Portas a radical thinker and expert communicator in the world of retail? Yes. Has she played a pivotal role in the regeneration of British high streets? Yes. Has she built a successful business, written books, and been awarded an OB...
Take 'em to the chorus
Last week, I shared a fairly punchy piece about Abercrombie & Fitch. It was fun to write and I was keen to get it up and out. And yet, after hitting ‘post’, I found myself continuing to mull it over and, as the week rolled on, to take into ...
Evolution, revolution... what about devolution?
This week Koto sent out another of their annoyingly good newsletters on the topic of brand evolution and revolution. And so the key points were still milling about in my head yesterday when I found myself on Carnaby Street, staring at somet...
Strategy cam girls
Today we’re tackling the overlooked and occasionally fiery world of resourcing projects.
Authors
The writers behind this newsletter.
Brand strategist. People watcher.
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