Actionable insights for emerging strategists
Platform | Substack | Pricing | Only free issues | Publishes | Weekly |
---|---|---|---|---|---|
Issues | 40 | Subscribers | Read | oddkid.substack.com |
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With summer nearly upon us and commencement speeches doing the rounds online, I’ve been thinking of the latest cohort of new grads who are looking to get into the industry and will be taking up internships and junior positions in branding a...
Whenever I’m asked which project I’m most proud of, the answer is easy. It wasn’t for a well-known brand, and it wasn’t done with a top-tier agency. There weren’t any billboards and it didn’t break the internet. We weren’t paid anything and...
Naming. Urgh. Argh.
How do you turn a business A Brand? Well, a lot of people have spent a lot of time trying to unpack the answer to this question. You know the tropes,
The writers behind this newsletter.
Brand strategist. People watcher.
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