Reletter
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Sign Spotting

Bill Adler

Sign Spotting is a weekly newsletter with photos of unusual, amusing, improbable, strange, clever, creative, and sometimes even informative signs.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues10Founded2 years agoLast Issuea year ago
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signspotting.substack.com
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Latest Issues

Sign Spotting Has Moved to Notes

Photo by Bill Adler

I publish four Substack newsletters. A little too many, perhaps?

To help preserve my sanity and to give my cat more Bill time, I’ve moved Sign Spotting to Substack Notes. From time to time, I’ll be posting wild, wacky,...

a year ago
9
3

A Warning Sign

Sign spotted in Chile

An intrepid traveler friend of mine spotted this sign in Chile warning against public urination. The penalty seems…severe.


Sign Spotting is a periodic newsletter featuring one clever, amusing, creative, beauti...

2 years ago
14

Eat at Your Peril

Photo by Bill Adler

Sometimes, you spot a sign and know exactly what’s going to happen next.


Sign Spotting is a periodic newsletter featuring one clever, amusing, creative, beautiful, weird, complicated, oddly-translated, scary, or...

2 years ago
5
6

A Sign of Winter

Photo by Mark Kennedy

While my Japanese language skills are somewhat wanting, I thought I’d help with the sign’s translation: Be careful of falling bowling pins.

Thanks to Mark Kennedy who writes The Real Gaijin, a newsletter about Japan...

2 years ago
5
2

Lunch Sign

This sign is a perfect balance of simplicity and beauty.

I spotted this in Musashikosugi, Japan.


Sign Spotting is a weekly newsletter featuring one clever, amusing, creative, beautiful, weird, complicated, oddly-translated, scary,...

2 years ago
7

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Authors

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  • Bill Adler

    Bill Adler is an American writer living in Japan. His books have sold over a million copies.

  • Frequently Asked Questions

    How can I access the email archive for Sign Spotting?

    You can find recent issues that have been published by Sign Spotting on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Sign Spotting have?

    To see how many people subscribe to Sign Spotting, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Sign Spotting?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Sign Spotting as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Sign Spotting?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Sign Spotting using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Sign Spotting?

    Scroll up to where it says Related Newsletters to see other publications like Sign Spotting. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Sign Spotting?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.