
Sign Spotting is a weekly newsletter with photos of unusual, amusing, improbable, strange, clever, creative, and sometimes even informative signs.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 10 | Founded | 2 years ago | Last Issue | a year ago |
| Active | |||||

Photo by Bill Adler
I publish four Substack newsletters. A little too many, perhaps?
To help preserve my sanity and to give my cat more Bill time, I’ve moved Sign Spotting to Substack Notes. From time to time, I’ll be posting wild, wacky,...
Sign spotted in Chile
An intrepid traveler friend of mine spotted this sign in Chile warning against public urination. The penalty seems…severe.
Sign Spotting is a periodic newsletter featuring one clever, amusing, creative, beauti...
Photo by Bill Adler
Sometimes, you spot a sign and know exactly what’s going to happen next.
Sign Spotting is a periodic newsletter featuring one clever, amusing, creative, beautiful, weird, complicated, oddly-translated, scary, or...
Photo by Mark Kennedy
While my Japanese language skills are somewhat wanting, I thought I’d help with the sign’s translation: Be careful of falling bowling pins.
Thanks to Mark Kennedy who writes The Real Gaijin, a newsletter about Japan...
This sign is a perfect balance of simplicity and beauty.
I spotted this in Musashikosugi, Japan.
Sign Spotting is a weekly newsletter featuring one clever, amusing, creative, beautiful, weird, complicated, oddly-translated, scary,...
Subscribers, engagement, traffic and sponsorship for Sign Spotting.
| Subscribers | Monthly Web Visits | Accepts Sponsors | |||
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The writers behind this newsletter.
Bill Adler is an American writer living in Japan. His books have sold over a million copies.
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