Signals: A Publication by ShopMy
ShopMy, Emma Apple Chozick, Oset Babür-WinterExamining what resonates and why.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 13 | Founded | 6 months ago | Last Issue | a month ago |
| Active | |||||
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shopmy.substack.comLatest Issues
012: How the Performance Pantry Became Par for the Course
Ten or even five years ago, only a small subset of fitness enthusiasts would have had multiple pantry shelves dedicated to creatine, protein powder, and supplements. While perfecting an arsenal of products designed to help you sleep, poop,...
011: How Eyewear Became Fashion’s Retail Playground
In Paris’ Le Marais district, at least seven independent sunglass storefronts sit within a five-block radius. I would know because in 2023, I spent a Fall afternoon walking in and out of all of them, taking notes on materiality, lighting, a...
010: Welcome to Brand University
College campuses have always been valuable testing grounds for brands. For decades, the exchange was fairly simple: brands wanted access to students, so student ambassadors became the conduit to their peers. Red Bull helped define an early...
009: Why Fashion Wants to Move In With You
Fashion designer Nili Lotan photographed her Pre-Fall ‘26 collection at the Marcel Breuer-designed home where she lives. Dakota Johnson’s Architectural Digest tour generated as much conversation as what she wears on the red carpet. Fashion...
008: The Brands’ Return to the Land
What do LeBron James, Will Ferrell, and Julianne Moore all have in common? Probably not what you’d guess. In 2022, they all became beekeepers–or at least they played one for Los Angeles-based lifestyle brand Flamingo Estate. Rather than sou...
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Audience Metrics
Subscribers, engagement, traffic and sponsorship for Signals: A Publication by ShopMy.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
born to link and build.
Writer, editor, and maître d' at Prix Fixe, the first gifting suite for food, beverage, and home. Food & Wine magazine alum.
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