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Signals & Strategy

Joya

This isn’t another tool roundup or AI hype dump. Signals and Strategy delivers bold, brainy takes on how AI is reshaping marketing, leadership, and the way we work—before it hits the mainstream.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues17SubscribersRead scarlataj.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Missing Layer in Most Marketing Teams

Here’s what’s happening inside marketing teams everywhere right now:

3 months ago
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Everyone's Building AI Systems. Almost No One's Building Thinking Systems.

McKinsey’s latest State of AI report shows what most of us in the trenches already know:

4 months ago
1
0

When Everyone Has the Same Map

A question from a webinar I gave this week on AI slop hasn’t left my mind:

4 months ago
0
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The Part AI Can't Touch

Last week, I talked about how AI’s honeymoon phase is ending - how we’re moving from scattered experiments to systems that actually work together.

4 months ago
1
0

Authors

The writers behind this newsletter.

  • Joya

    I help marketers and leaders cut through AI hype. Director of Marketing, TEDx speaker, 101 Women in AI Marketing, and co-host of The Marketers Guide to the AI Galaxy podcast.

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