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Signals & Strategy

Joya

This isn’t another tool roundup or AI hype dump. Signals and Strategy delivers bold, brainy takes on how AI is reshaping marketing, leadership, and the way we work—before it hits the mainstream.

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Substack
PricingOnly free issuesPublishesWeekly
Issues48Foundeda year agoLast Issue4 days ago
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Latest Issues

The Demo is Perfect. Then It Meets Your Tuesday.

Photo by Ameen ALmayuf on Unsplash

I have no problem admitting that I am exactly the person Apple events are designed for.

Show me a beautifully lit device doing something useful, and suddenly my perfectly functional phone has had a good...

4 days ago
1

Congratulations, AI Saved You Time. Here’s to More Work!

Photo by luthfi alfarizi on Unsplash

Somewhere, an employee used AI to finish a two-hour task in twenty minutes. Amazing!

Thrilled, they made the rookie mistake of telling someone (uh oh).

“Fantastic,” came the reply. “Could you also kno...

10 days ago

The Models Keep Getting Smarter. The Mistakes Stay the Same.

A chatbot, a copilot, and an AI agent walk into a company (sounds like the start of a great joke, right?)…

The chatbot is asked to produce work nobody has time to review.

The copilot is rolled out to hundreds of employees before anyone de...

17 days ago
1

I Put Mulder and Scully on My Org Chart

So confession time: I named my AI team after The X-Files.

This started partly because I love the show and partly because apparently giving my digital coworkers ordinary names was never an option.

But somewhere between assigning Scully a...

a month ago
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1

Your Brand's Information Debt is Coming Due

Every company out there has a document problem.

There is the current sales deck. Ah yes, but there is also the old current sales deck. Hang on, there’s a “FINAL” sales deck. The “FINAL_FINAL_v7” sales deck. And the version someone still u...

a month ago
1

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  • Joya

    I help marketers and leaders cut through AI hype. Director of Marketing, TEDx speaker, 101 Women in AI Marketing, and co-host of The Marketers Guide to the AI Galaxy podcast.

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