Signals & Strategy
JoyaThis isn’t another tool roundup or AI hype dump. Signals and Strategy delivers bold, brainy takes on how AI is reshaping marketing, leadership, and the way we work—before it hits the mainstream.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 45 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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scarlataj.substack.comLatest Issues
I Put Mulder and Scully on My Org Chart
So confession time: I named my AI team after The X-Files.
This started partly because I love the show and partly because apparently giving my digital coworkers ordinary names was never an option.
But somewhere between assigning Scully a...
Your Brand's Information Debt is Coming Due
Every company out there has a document problem.
There is the current sales deck. Ah yes, but there is also the old current sales deck. Hang on, there’s a “FINAL” sales deck. The “FINAL_FINAL_v7” sales deck. And the version someone still u...
The First Ad Your Customer May Never See
Photo by Mediamodifier on Unsplash
I had to read this one twice: TIME Magazine is testing ads designed not for people….but for AI agents.
Not banner ads. Not videos. Not clever copy meant to stop someone mid-scroll.
These are structured...
Nobody Is Arguing About the Numbers
LinkedIn added a button yesterday, and honestly I have not wanted to press something this badly in years.
It’s in the three-dot menu on every post, and it says “Seems like AI slop.” Flag someone, and they find out quietly, later, in their...
What Shows Up Before You Do
So recently I did something mildly uncomfortable. I decided to search for myself the way a prospect would.
Not a vanity search. The kind a marketing VP does thirty seconds before a call: half attention, one browser tab, no context. Privat...
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Authors
The writers behind this newsletter.
I help marketers and leaders cut through AI hype. Director of Marketing, TEDx speaker, 101 Women in AI Marketing, and co-host of The Marketers Guide to the AI Galaxy podcast.
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