Signals & Strategy
JoyaThis isn’t another tool roundup or AI hype dump. Signals and Strategy delivers bold, brainy takes on how AI is reshaping marketing, leadership, and the way we work—before it hits the mainstream.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 42 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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scarlataj.substack.comLatest Issues
Nobody Is Arguing About the Numbers
LinkedIn added a button yesterday, and honestly I have not wanted to press something this badly in years.
It’s in the three-dot menu on every post, and it says “Seems like AI slop.” Flag someone, and they find out quietly, later, in their...
What Shows Up Before You Do
So recently I did something mildly uncomfortable. I decided to search for myself the way a prospect would.
Not a vanity search. The kind a marketing VP does thirty seconds before a call: half attention, one browser tab, no context. Privat...
The Announcements Stopped Telling me Anything
Somewhere around March, I stopped keeping up with AI announcements. Not out of fatigue — out of usefulness.
The rooms kept telling me plenty. A workshop in Lisbon. A stage in Bologna. The conversations that happen after the slides come dow...
Your Brand Sounds Fluent in AI. It Isn't.
Your brand can sound completely fluent in AI and understand almost none of it.
That gap is the whole talk.
Fluency is about sounding right. You use the vocabulary. You ship the campaign with the AI line in it. You can talk agents and copi...
Frontier, Sold Separately
Microsoft opened the Houston stop of its AI Tour by leaning into the city itself — space, energy, medicine. Three frontiers Houston is known for.
Fitting, because the phrase I heard most that day was “Frontier Firm.”
I wrote a short expla...
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Authors
The writers behind this newsletter.
I help marketers and leaders cut through AI hype. Director of Marketing, TEDx speaker, 101 Women in AI Marketing, and co-host of The Marketers Guide to the AI Galaxy podcast.
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