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Simon Owens's Media Newsletter

Simon Owens
Hundreds of paid subscribers

A newsletter about how publishers create, distribute, and monetize their digital content. This newsletter is free to subscribe to.

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Substack
PricingFreemiumPublishesDaily
Issues928Founded7 years agoLast Issue5 days ago
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Latest Issues

Publishers are sitting on valuable audience data — many just aren’t using it well

Omeda CEO James Capo explained how media companies can increase subscriptions and reduce churn.

For years, publishers have treated audience data like a byproduct of the business instead of one of its core assets. Newsrooms invested heavily...

5 days ago
11
Paid

Buzzfeed fumbled the ball on YouTube

Welcome! I’m Simon Owens and this is my media industry newsletter. If you’ve received it, then you either subscribed or someone forwarded it to you.

If you fit into the latter camp and want to subscribe, then you can click on this handy li...

5 days ago
12

This media startup is trying to reach readers exhausted by political noise

How Straight Arrow News is trying to build a national news brand around trust instead of outrage

Straight Arrow News was founded around a simple observation: a growing number of Americans feel alienated from modern news coverage. Depending...

6 days ago
11
Paid

How a Colorado Springs food critic built a sustainable one-man media business

Matthew Schniper explained how he built Side Dish with Schniper.

When the Colorado Springs Independent shut down in 2023, Matthew Schniper faced a dilemma that has become increasingly familiar across local media. After nearly two decades c...

7 days ago
Paid

The subscription strategy behind one of Britain’s fastest-growing local news startups

Joshi Herrmann explained how Mill Media produces highly differentiated journalism.

When Mill Media launched the Manchester Mill in 2020, it was built around a premise that ran counter to much of modern local media strategy: that readers wo...

7 days ago
Paid

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  • Simon Owens

    Simon Owens is a media industry journalist who lives in Washington, DC. Contact him at [email protected].

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