SIMPLYPUT creative
Chiara FerranteBeauty, seen through the eyes of a Brand Strategist
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 5 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
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simplyputcreative.substack.comLatest Issues
What if S.Pellegrino Launched a Skincare Line?
This is The Unofficial Launch, a series where I imagine how unexpected brands could enter the beauty space, and map out exactly how I’d do it.
Growing up in Italy, S.Pellegrino was never really a "brand" to me. It was the sound of a cap t...
Is Longevity The Future Of Beauty, Or Just The Next Buzzword?
The beauty industry has a new favorite word. Walk through any major retailer, scroll through any skincare launch, or sit through any market trend presentation, and you will find it: longevity. In a very short amount of time, it has been att...
Beyond "Beauty Math": What Actually Makes a Product Worth Your Money?
In an era of dupes, trade-downs, and relentless value scrutiny, beauty consumers are done paying premium prices without proof. Sixty-three percent don’t believe premium brands outperform mass ones (BoF-McKinsey State of Fashion: Beauty Volu...
Manifesting Maximalism: Why Zara Larsson is the Beauty Industry’s Next Big Opportunity
@sophiasinot
You’ve seen the shift. The slicked-back buns are loosening. The “no-makeup” makeup is feeling a little... quiet.
In the beauty world, we talk a lot about “Clean Girl” aesthetics, but on the ground, a new energy is brewing. It...
Why Every Brand Is Launching a Body Mist Right Now
You’ve noticed it too, right? Body mist launches are suddenly everywhere. Even industry giants like Estee Lauder and LVMH are leaning into what once seemed like a “simple” category.
But this isn’t about nostalgia or trend-chasing. It refle...
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The writers behind this newsletter.
Strategic brain, creative soul. Here to make the beauty world simple to understand and exciting to look at. \ud83d\udccdParis
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