Sit. Stay. Build.
Laura MaurerThis Substack is a build-in-public operating log for people curious about buying and building real businesses in an AI-shifting world.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Founded | 5 months ago | Last Issue | 12 days ago |
| Active | |||||
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laurasmaurer.substack.comLatest Issues
I Worked the Front Desk of My Own Business for a Month. Here's What I Saw.
A few weeks ago, one of our regulars mentioned something offhand that I keep coming back to.
She works part-time at another doggy daycare and she’d noticed that her dog is dramatically different at What’s Up Dog than he is at her own workp...
March Was Our Best Month Ever. Here's the Honest Breakdown.
March was the best month What’s Up Dog has had since Katie and I acquired the business in September. Top line revenue up 35% month over month. Net revenue up 45%.
I’m focused on the net number because that’s the one that actually matters....
Calling All Neurotic Dog Parents...
A few weeks ago, our manager mentioned something I haven’t been able to stop thinking about.
She’d noticed a shift in the type of client walking through our door. More protective. More particular. More likely to send an email signed “Anxio...
Two Women Walk Into a Dog Daycare
I’ve been writing about building What’s Up Dog for a few months now — the operational chaos, the learning curves, the moments that have made us question everything, feel stressed, and then get super excited (usually in the span of a few hou...
Reporting Live From The Messy Middle
I’ve never followed a conventional path.
After college I moved to Argentina without knowing anyone when most of my peers were headed to investment banks, accounting firms, or marketing agencies.
Thanks for reading Sit. Stay. Build.! Subsc...
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder, operator, and creative strategist. I bought a doggy daycare business to diversify my income and build something AI-resilient. Writing through what it actually looks like to buy, operate, and build real businesses.
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