Size M - fashion trends in Paris by Laurent François
Laurent FrançoisFashion brands, coolhunting, trends. From Paris with love. By Laurent François.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 14 | Founded | 2 years ago | Last Issue | 2 months ago |
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Signals 260623 / Archives /
THE SIGNALS
Five signals from the world of fashion, luxury, pop culture and beauty. Spotted online, assembled with care.
- Kenzo: La Fête de Kenzo
Kenzo took over Place des Victoires in Paris for PFW. Konbini-like pop up st...
Signals 260602 / VFX influencers, JISOO, dinner diplomacy /
THE SIGNALS
Five signals from the world of fashion, luxury, pop culture and beauty. Spotted online, assembled with care.
- Super-celebrity platforms: JISOO and the owned-app economy.
Idols and superstars are massively inves...
#SizeM 12 / APOTICARI, High local
APOTICARI: HIGH LOCAL
Apoticari is a natural skincare brand based in the Auvergne region of France, deeply inspired by traditional apothecary practices and local plant heritage.
APOTICARI
Co‑founded by Elsa Snakers, the legenda...
#SizeM 11 / Pierre Bourdon, the Gentleman Perfumer
PIERRE BOURDON: The Gentleman Perfumer
Legendary perfumer Pierre Bourdon reflects on his journey, emphasizing simplicity and emotion in fragrance creation. I was lucky to shoot a documentary with him, at his lovely place, a true...
#SizeM 10 / Getty-images aesthetic
GETTY-IMAGES AESTHETIC: statusphere
During Paris Fashion Week, we’ve observed the rise of a Getty Images aesthetic—a style of social media posting where individuals, particularly influencers and fashion insiders, use Getty waterm...
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Pixels & café in Paris. Creative strategist (luxury/NGOs/communities), marketing prof, and writer. Auteur de 'Cracker l’algorithme' (L'Aube, 2025). English & français. PR: enzo [dot] francois [at] gmail [dot] com Chronically online.
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