SkyWaterEarth - Hobie Stocking
SkyWaterEarth - Hobie StockingFocused on climate communications and how we can tell better stories that get people to act.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 45 | Subscribers | Read | skywaterearthhobie1.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Why Does the Last Duck Quack?
(While I usually write on the topics of climate, politics, and communications, about every third or forth post, I feel the need to tell a story about the natural world. Enjoy.)
How I Got 50,000 People To Look At My Message
It’s Good Trouble Day honoring John Lewis’ admonition to stand up for what’s right. I’ve signed up to attend a rally in downtown Atlanta, but I’m now thinking about the hassle of getting there and back. Of course, it’s 90+°F and humid outsi...
The Traps of Reason and Codependence Preventing the Left From Acting
It was my family job to make sure my father’s cigarettes were extinguished after he passed out from drinking. The arms of his recliner were scarred with burn marks. I was 10. He’d assigned me this duty, and I worried he’d burn our house dow...
Correcting Two Mistakes with the Left’s Political Communications
One of the persistent problems of the left in our political messaging is thinking about which message we send to which audience. Too many times we simply develop our messages from the ground up and send them to a generic mass audience. We a...
Authors
The writers behind this newsletter.
Applying strategy and psychology to help improve our climate communications. Telling better stories that get people to act. Tips on making your climate messages sing. Intermittent posts on nature to keep us sane. (No intentional AI use.)
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