Smaak
Tomek MossA food journal with an interior life
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 67 | Founded | 2 years ago | Last Issue | 5 months ago |
| Active | |||||
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smaak.substack.comLatest Issues
From Indian pastes to perfect pretzels – here are the food startups to watch out for in 2026.
There’s nothing more exciting to me than a food startup.
The very beginning is the best stage of a food business’s life: passion propels you, the dream is still clean. You’re wonderfully naive, unaware of the trials that await you, like p...
Worried about AI slop? Globalised food slop is dangerous too.
In December, at a Christmas market in Manchester, I decided to treat myself to a bratwurst. It was the season after all and the stall selling them did look so very German. It was wooden and softly lit and topped with boughs of fir.
Halfwa...
It's 2026. Some food trends need to die. Let's make it happen.
Happy New Year!
I’m starting the new year by taking out the trash. Namely, certain food trends. Or perhaps food tropes? What’s the difference between a trend and a trope? That’s a question for Chatty Geeps if there ever was one.
Anyway,...
My 10 best eats of 2025.
2025’s eating can be summed up in one word: considered.
Considered, because I’ve pulled back on my diabolical eating-for-likes, having grown restless with content creation. It’s not been easy: I still want to share my enormous love of food...
Why Dutch supermarkets are anything but super.
In last week’s Smaak, I asked George, who co-owns MONTY’S, what one thing he’d transplant from another city to Amsterdam. His answer:
Honestly? UK supermarkets. Waitrose and M&S just hit differently, and Jumbo and Albert Heijn feel like th...
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| Subscribers | Engagement | 78 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Writer: fiction (DHH Literary Agency), food (Smaak, bestselling Substack). Former baker: The Dusty Knuckle, Brick House Bread. Content creator: @tomekmoss.
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