Reletter
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Gen X guidance for midlife reinvention and a celebration of the culture that raised us

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PricingFreemiumPublishesTwice weekly
Issues162Founded5 years agoLast Issue10 days ago
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Latest Issues

We're Now Latchkey Adults

Photo by MinuteKEY on Unsplash

Gen X is famously known as the “latchkey kids,” named for the keys our parents tied around our necks with a shoelace or left under the doormat so we could let ourselves in after school.

We were unsupervised...

10 days ago
69
12

The Guy Brain, Explained

For much of the 1990s and early 2000s, I was tapped by women’s magazines to explain what guys think and why they do the things they do.

I was Jake for Glamour, the Guy Guru at Cosmo, and a male “expert” for Good Housekeeping, YM, Twist, R...

14 days ago
5
2

Are There Two Gen Xs?

My partners Lori, Zena, and I are planning Gen X Con for 2027 — an event that brings together Gen Xers under one roof (preferably a mall) to celebrate the past and prep for the present.

We launched a survey to understand what people wante...

a month ago
220
110

An American in Paris

Many midlife Americans fantasize about living abroad—especially when the Orange Monster dominates our thoughts and our country seems to be going the way of the Handmaid’s Tale.

But what does it actually take to uproot your life and make t...

2 months ago
23
1

That Thing We Did

My best friend Adam Schlesinger died tragically of COVID a little over six years ago. He was a celebrated musician — co-founder of Fountains of Wayne (”Stacy’s Mom”), Oscar-nominated for “That Thing You Do!”, Emmy winner for Crazy Ex-Girlfr...

2 months ago
20
4

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Authors

The writers behind this newsletter.

  • Jonathan Small

    Gen X whisperer, podcaster, and author of the bestselling book Write About Now.

  • Sacha Cohen

    Paris-based writer, GenXer and animal lover. I explore midlife reinvention and l'art de vivre. My work has appeared in Fodor’s, The Independent, The Washington Post, Glamour, and more.

  • Liam Mathews

    Author of Dad Shows. Writer for TV Guide, Gold Derby, TheWrap, Parade, etc.

  • Jeff Chang

    Water Mirror Echo: Bruce Lee and the Making of Asian America. Can't Stop Won't Stop. Who We Be. We Gon' Be Alright. KALW. Edge of Reason. Culture. Art. Ideas. Whatever.

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