
The weekly briefing on systems, psychology, and data for scale-up founders. Written by Ahlem Mahroua (Ex-Google, Ex-Scaleup CMO, Founder of NOVA*). Read by 3,000+ founders, investors, and innovators.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 34 | Last Issue | 13 days ago | Active |

Editor’s note
This is the last edition of Smart Growth Notes before I take a break for the summer.
I’ll be back in September with more notes on authority, founder-led growth, visibility, trust, and what it really takes to become the obvio...
Editor’s note
I’m bringing this newsletter back with a new name, Smart Growth Notes by nova*, and a clearer role.
Going forward, this will be a monthly note on what I’m seeing across revenue architecture, founder-led growth, conversion, a...
Editor’s note
It’s been a while since my last issue.
I’m bringing this newsletter back with a new name, Smart Growth Notes by nova*, and a clearer role.
Going forward, this will be a monthly note on what I’m seeing across revenue archite...
Editor’s note
It’s been a while since my last issue.
I’m bringing this newsletter back with a new name, Smart Growth Notes by nova*, and a clearer role.
Going forward, this will be a monthly note on what I’m seeing across revenue archite...
I just got off a 7Pm call with an EdTech founder in Riyadh.
He’s brilliant, venture-backed, and building an incredible platform to teach tech skills to children. But he was frustrated.
"Ahlem," he said, "I’m paying for ChatGPT Pro, I’ve t...
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