Smart Growth Notes by Ahlem Mahroua
Ahlem MahrouaThe weekly briefing on systems, psychology, and data for scale-up founders. Written by Ahlem Mahroua (Ex-Google, Ex-Scaleup CMO, Founder of NOVA*). Read by 3,000+ founders, investors, and innovators.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 32 | Last Issue | a month ago | Active |
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growth-marketing.beehiiv.comLatest Issues
What Got You To $500K Is The Exact Thing That Stops You From Reaching $1M.
Editor’s note
It’s been a while since my last issue.
I’m bringing this newsletter back with a new name, Smart Growth Notes by nova*, and a clearer role.
Going forward, this will be a monthly note on what I’m seeing across revenue archite...
Most startups don’t have a lead problem
Editor’s note
It’s been a while since my last issue.
I’m bringing this newsletter back with a new name, Smart Growth Notes by nova*, and a clearer role.
Going forward, this will be a monthly note on what I’m seeing across revenue archite...
The RTCO Method: How I Taught a Founder to Stop Getting "Rubbish" Results from ChatGPT
I just got off a 7Pm call with an EdTech founder in Riyadh.
He’s brilliant, venture-backed, and building an incredible platform to teach tech skills to children. But he was frustrated.
"Ahlem," he said, "I’m paying for ChatGPT Pro, I’ve t...
Your Marketing Strategy is Too Complicated. Here’s the 3-Step Fix.
Hi there,
I had coffee last week with a founder who was visibly stressed. She was trying to explain her marketing plan to me, pulling up a complex flowchart on her laptop with ten different channels, a web of automation, and a budget that...
Marketing for Higher Education: The Playbook for Securing Your 2026 Intake Now
It’s September 2025. Your campus is buzzing with the energy of a new academic year. The operational checklists are complete, the students are in their lecture halls, and your team is focused on the year ahead.
But if you’re a Head of Schoo...
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