Smith & Diction Case Studies
Smith & DictionBehind the scenes stories about our process and projects
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 47 | Founded | 4 years ago | Last Issue | 7 months ago |
| Active | |||||
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smithdiction.substack.comLatest Issues
Branding Superhuman (and Grammarly and Coda)
It’s a bird. It’s a plane. It’s an unbelievably complex identity system.
Last year we were approached by Grammarly to brand their new AI agent. But things took a wild turn when they said, “Hold up, some stuff is happening behind the s...
Branding Living Roots Wine & Co.
Design that honors the earth, the region, and the roots.
Ever since I was a tiny baby, I knew I wanted to make a brand for a wine company. And in August 2023, my dream became a reality in the form of an email from Justin Dusett, and S...
2024 Smith & Diction Year in Review
Another year, another recap. This year tested a lot of limits for us. It started off slow. Like…..I guess the robot uprising is here, kind of slow. And honestly, it shook us quite a bit. We were second guessing our process, we were in new b...
Branding Alma
Introducing the world’s first nutrition companion.
It’s the week after Thanksgiving as I’m hitting publish on this case study. The time of year where families of all shapes, sizes, cultures, and dietary restrictions gather around the...
Branding Anterior
Medical Insurance? AI? Oh my!
After Perplexity dropped we got a lot of inquiries from other AI companies. Like, a lot a lot. Most of them were very early in their journey and didn’t really know what they were building or who they were...
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Authors
The writers behind this newsletter.
We are a design studio that creates thoughtful identities for imaginative clients.
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