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Christoph Kock

Christoph Kock

Building brand-first companies in a performance-obsessed world.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues25SubscribersRead brandsooner.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Branding in Times of AI

I often hear concerns about how AI might change startup branding. The truth is, no one can predict the future. But branding, with all its complexity, remains deeply tied to people—both those behind the brand and those it seeks to connect wi...

a year ago
1
0

How to find your brand Aha moment (1)

In our previous article, we delved into The Power of the 'Aha Moment' and explored how identifying and leveraging user epiphanies can transform your brand's success. If you missed it, you can read it here.

a year ago
1
0

The Power of the 'Aha Moment'

Can you identify an "aha moment" that users love? New brands are generally built on the premise of delivering an "aha" experience that customers find irresistible and that fills a meaningful need for a large audience.

2 years ago
1
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Authors

The writers behind this newsletter.

  • Christoph Kock

    Creative Director → Venture Builder → Founder | Building in public.

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