Michael Lorenzos Marketing Blog
Michael LorenzosMy thoughts around Performance Marketing, DTC, Ecommerce, Growth, etc. Featured in WARC, Grow.co, Stacked Marketer, Programmai and Triple Whale among others.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 7 | Subscribers | Read | michaellorenzos.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
So you think you are ready to start performance marketing?
I was talking to the Chief Product Officer at a very successful mobile app last week. Despite a decade in business and a loyal, engaged userbase, they had never ventured into performance marketing. After years of steady organic growth throu...
The Percentage Trap: Growth's Silent Killer
You are the founder of a B2B SaaS with ambitious plans for growth.
Zooming in and out - Performance beyond Ad platforms
Sharing the piece I created together with the amazing people at 42agency and one of my favourite B2B publications - 42slash.
A lesson from a DTC marketer to a B2B marketer
As you might know, I made the jump from Ecommerce to B2B Fintech back in March. After 3 years in DTC working for Manual and Bleach London, I joined Silverbird—a B2B Fintech—to head up their growth.
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Authors
The writers behind this newsletter.
I blog about Performance Marketing & Growth. DTC, Fintech, SaaS, you name it.
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