Social Hike
James Warren TaylorWritten to explore how the choices brands make shape culture and the economy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Founded | a year ago | Last Issue | 4 months ago |
| Active | |||||
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socialhike.substack.comLatest Issues
The rise of the villain CEO
A couple of months ago, I wrote about Palantir, their obsession with The Lord of the Rings, and the CEO’s concerning ability to brand both himself and the company around a mythical object that corrupted most of its users in the story.
As I...
Commoditized Nostalgia
I’ve been thinking a lot about nostalgia and how often it shows up in current brand trends. It’s rare to sit through a pitch these days without some kind of retro imagery dropped into a deck.
I’ve even caught myself looking back at old de...
Gen Z Auto Debt & Economic Apathy
One of the most interesting things happening in the U.S. economy right now is the rising delinquency rate on subprime auto loans. This data point isn’t as hot to discuss as a potential AI bubble or Nvidia’s earnings, but it is a meaningful...
Billboards are the Window to a City’s Economic Soul
Earlier this year, I spent some time in San Francisco. During my Uber ride from the airport to my hotel, I started counting billboards with the word “AI” on them. The drive was no more than 30 minutes, but by the time I reached the hotel, I...
Rivian’s Brand Matters More Than Ever
I spent last weekend in Yosemite, and before getting into the park, I finally checked out something I’d been curious about: Rivian Outpost Yosemite. It’s a medium-sized cabin Rivian built about an hour outside the valley, part charging stat...
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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An exploration of brand, business, culture, and creativity.
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