Social Studies
Jacob ShipleyBecome a better social media pro in 5 minutes per week. Subscribe for free.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 38 | Founded | 4 years ago | Last Issue | 25 days ago |
| Active | |||||
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howtosocialmedia.substack.comLatest Issues
A case study of 2 LinkedIn posts
Social Studies is a weekly-ish newsletter that helps you become a better social media pro in 5 min/week.
At least that was the plan. shrugs and sighs dramatically
I’ve been having the time of my life at Benzinga leading the best social me...
National Coffee Day is Lame
the brands doing the best on social right now are NOT following best practices.
They're posting weird stuff.
The brands still doing "National Coffee Day" posts with a stock photo and a generic caption are losing to the local coff...
social media manager spotted in the wild
Thought of the week:
Most “social media strategies” aren’t strategies.
They’re content calendars with a mission statement stapled to them.
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Your Customers Are Talking About You Right Now
Too many brands treat social listening like checking your voicemail.
Shoot…
Thanks for reading Social Studies! Subscribe for free to receive new posts and support my work.
Did I just age reveal my age?
I know you already know thi...
Why Smaller Creators Are Your Secret Weapon
Most brands scaling creator programs make the same expensive mistake: they only chase big names with 100K+ followers.
Here’s why your best ROI is sitting with creators who have 5K-50K followers, and how to actually build a program that wor...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Social Studies.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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