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Sofia Cavalli

I write about branding, art, sociology, history, and cultural insight. This is where I share the work that doesn’t fit neatly into client briefs.

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Substack
PricingOnly free issuesPublishesWeekly
Issues9Founded2 years agoLast Issuea month ago
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Latest Issues

AI is use: good or bad things are happening out of it?

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a month ago
2

A review of Marty Neumeier's novel: Octavo

I don’t like book reviews that explain half the book and leave you with the illusion that you’ve already read it — without the pleasure of having done so.

I try to recommend books I love by dipping into the fascination it exerted on me, an...

a month ago
2

On data paralysis and decisional stasis.

Achtung! If you don’t have patience, skip to the summary, at the end of the article.

I happen to work with businesses on their “identities”.

An identity is an intellectual construct. It’s an artifact to carry simplified meaning...

2 months ago
2

On the age of restless consumers

I live between northern Italy and NSW, Australia, and I have observed that 2026 is a year in which people appear restless and conscious at the same time.

The last decade has been a rollercoaster: Covid, post-Covid, the housing market becom...

3 months ago
3
4

On the usage of AI

The Illusion of Innovation

There are moments in history when a new technology becomes available, with all sorts of promises, and men, fascinated by its novelty and potential, imagine that they are witnessing a rupture so life-altering...

6 months ago
1

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  • Sofia Cavalli

    I write about branding, art, sociology, history, and cultural insight. This is where I share the work that doesn’t fit neatly into client briefs.

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