SPN Substack
Some Personal NewsWritten for nonprofit operators by a nonprofit operator. It explores proven and actionable growth frameworks, tactics and strategies that were built, tested and refined while sitting in the pilots seat at one of the world's biggest nonprofits.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 228 | Founded | 4 years ago | Last Issue | 12 days ago |
| Active | |||||
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tobes.substack.comLatest Issues
SPN. 226: Creator Marketing + Prompt Library
In this week’s SPN:
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Meta just put its Creator Manual online - bits worth stealing
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What’s in our team’s AI Prompt Library?
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And, plenty of Jobs & Opps
Let’s jump in!
Subscribe now
🇳🇱 Heading to IFC 2026? Come f...
SPN. 225: What Donors Find After Your Ad
In this week’s SPN:
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Lessons from Bolt, the scooter
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Why your ad may create interest but the content donors find next is what decides whether that interest turns into trust, or disappears
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Year-end campaign ideation and planning...
SPN. 224: Measurement & Intelligence
In this week’s SPN:
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Fundraising and Marketing shouldn’t be looking at separate dashboards when they’re both trying to understand the same donor journey.
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Why the donation decision happens without a click.
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Visibility in AI matt...
SPN: Giving Tuesday Playbook
In this week’s SPN:
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The six-day fundraising window
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Why your Black Friday match shouldn’t still be your Giving Tuesday message
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Your donation page is only half the campaign
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And, plenty of Jobs & Opps
Let’s jump in!
Su...
🥁 SPN. 223: An operating rhythm
In this week’s SPN:
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Museums have an awkward advertising problem
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What could you remove and let the donor supply instead?
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Operating rhythms
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And, plenty of Jobs & Opps
Let’s jump in!
Subscribe now
The shortes...
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The writers behind this newsletter.
Exploring marketing and revenue growth frameworks built, tested and refined while sitting in the pilots seat at one of the world’s largest nonprofits.
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