Soft Power, Hard Problems with Sophie Krantz
Sophie KrantzSoft power, applied to the problems the world is still waiting to solve.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
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| Issues | 202 | Founded | 5 years ago | Last Issue | 3 days ago |
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sophiekrantz.comLatest Issues
Latent, Not Lost
Hard power, deployed through money and mandate, is no longer enough to solve the world’s most challenging problems. Health, education, climate, financial inequality, and justice remain the largest underserved market opportunities of our tim...
Q1 Soft Power Brief: Hard Problems Become Market Positions
Q1 Soft Power Brief - Hard Problems Become Market Positions
The Brief profiles five organisations operating at the intersection where hard problems become market positions: Hala Systems on verifiable evidence in zero-trust environments, M...
Beyond a Money or Mandate Starting Point
Leaders who care about solving a hard problem that affects millions or billions of people often start with the same questions:
Who has the money?
Who has the mandate?
How do we get close to them?
There’s an alternative:
Begin wit...
I'm Sophie Krantz. I work with leaders to use their soft power to solve hard problems.
This work begins where money and mandate run out. Where the budget cycle is the wrong unit, the institutional permission is the wrong gate, and the question of whether to act has nothing to do with what is already approved.
Most hard probl...
The Barrier Keeping You Out May Already Be Gone
Hard problems - the ones affecting millions or billions of people - are becoming market positions.
Most people with the resources and the ambition to build inside one have already done the market analysis. They know the scale. They have a...
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Authors
The writers behind this newsletter.
Working with leaders to use their soft power to move hard problems. Creator of the Soft Power Index: https://softpowerindex.lovable.app
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